15 Free Lawn Care Advertising Templates
If you are looking for innovative ways to market your landscaping business, you should strongly consider printing a set of flyers for the neighborhoods you would like to service. Whether you are ultimately looking to mow lawns, trim hedges, tend flower gardens, or pick up tree litter, a set of visually appealing flyers will help you draw in customers.
By procuring your flyers free of charge, you can spend your hard-earned money on other aspects of your lawn care business. Once local residents are aware of your services, you’ll likely see an uptick in profits through the weeks and months ahead.
An Effective Advertising Medium
Flyers are nearly ubiquitous in the advertising business because they give contractors a way to market themselves for a reasonable price. Unlike posters, flyers can be passed out to pedestrians with a simple flick of the wrist. In some instances, they can also be left on doorsteps and on the windows of cars. If you wish to walk the local neighborhoods in an attempt to drum up business, you’ll be perfectly capable of carrying dozens of papers without breaking a sweat. In nearly all cases, flyers that are printed on colorful pieces of paper will be more likely to catch the interest of prospective clients. By adhering to the following guidelines, you’ll be able to take your landscaping business to new heights.
Target a Small Geographic Area
Once your flyers have been printed out and checked for accuracy, you’ll be ready to begin building a loyal base of customers. By performing a bit of research on the local area, you can target a few specific neighborhoods. You should try to distribute your advertising materials to houses on adjacent blocks. When your customers are organized in clusters, you’ll be able to save money on gas. Contractors who market to very large geographic areas may end up stretching themselves too thin. By sticking to neighborhoods in a particular part of town, your bottom line will rapidly improve.
Tout Your Versatility
The key to excellent lawn care advertising is to show others that you have the skills and expertise to improve any yard. Versatility will ultimately be crucial. If you are able to tend flower gardens, prune trees, and repair irrigation fixtures, then you will instantly have access to a whole new set of clients. Many homeowners, for instance, may be unwilling to pay someone for lawn mowing a few times each month. If you are capable of immersing yourself in the landscaping process so that the yard you are working on becomes the envy of the neighborhood, then you will likely have clients itching for your services.
Use the Correct Textual Elements
Well-designed advertising piece will use a number of crucial textual elements. Here are a few of the most important:
- Coupons and promotional items
- Professional qualifications and credentials
- Testimonials from clients
- Lists of services
- Tips on lawn maintenance / lawn mowing
By using both the front and back of the flyer, you’ll have more room to add vital information. Most marketing professionals recommend emphasizing your services and deemphasizing the name of the business. Customers will ultimately be most interested in your skills. They will likely be only marginally concerned about your business title.
Consider Adding Some Compelling Images
You might consider adding a few images of a recent project. Two contrasting photographs will usually work best. While the first image might show a yard that has fallen into disrepair, the second image might present a perfectly landscaped yard that exudes sophistication and beauty. When customers can see examples of your work, they will be much more likely to hire you. You might even add a few short quotes from happy clients. When compelling images are presented alongside positive testimonials, your business will speak for itself.
Avoid Design Mistakes
While a perfectly designed marketing masterpiece will surely boost business, you should try to stay away from a few common design mistakes. In fact, flyers that appear unprofessional can actually drive away clients. Here are a few pitfalls to avoid:
- Incompatible color schemes
- Typographical errors
- Cluttered text
- Illegible typefaces
If you are unsure how your design might go over, you might ask family members and friends for a bit of advice. After you’ve settled on a design that makes sense, you can print out several hundred flyers and begin to put your advertising plan into action.
Follow Your Marketing Plan
Once the flyers have been readied, you should begin distributing them as soon as you can. While bulk mailings might be viable, you might also choose to pass them out by hand. If you are able to establish a bit of personal rapport with prospective clients, you will secure their loyalty going forward. Because flyers are so easy to create, you can obtain more of them whenever you want.
While advertising will certainly help, you should also dedicate yourself to providing impeccable service. If you are able to turn brown yards into immaculately landscaped green areas, word will quickly spread. If you can also prune trees, plant shrubs, oversee vegetable gardens, and overhaul irrigation systems, you’ll develop a strong customer base sooner rather than later.
Other lawn care templates and samples
We have prepared a few samples to promote your lawn care business: lawn mowing flyers, landscape service leaflets, lawn care advertising, and other advertising samples. Be sure to check our service invoice templates you can use for your business.
Contemporary design with coupon
Modern design with colored blocks of text and images.
Before and After Wooden Theme
Dark theme with wooden background, before and after images as main focus.
Lawn Cutting Just a Call Away
Simple flyer to advertise lawn cutting services.
General Maintenance and Landscaping
Basic design that will work well for almost any lawn care advertising strategy.
MInimum Text Design
Flyer with very little text for those who do not want to write much. Place for large image and large titles.
We know the needs of your lawn
Simple version with one large image and text.
No Job too small
Offer / promotion / discount leaflet with description of services.
Free Estimate Offer
Multipurpose flyer with space for four images, description of company and services, and an offer or discount.
Landscape with two images
Basic design with two images. Can be also used as "before and after" theme.
Simple Design with circle image
Simple theme with bullet points for services, text for company or offer description, large image and title.
Free Trial Offer
Basic design with one large and three small images.
Weed Control Service
Lawn Care services advertising flyer.
Question / answer marketing message with before and after images.
Lawn Care Services with three coupons
Simple design with place for text, images, and three offers.