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How To Write A Cover Letter

What is a Cover Letter?

A cover letter is a document that you submit alongside your resume as part of your job application.

Generally one page long, it primary purpose is to introduce yourself to the hiring manager, provide context for your application, and highlight your most relevant skills and experiences. Additionally, it offers you the opportunity to showcase your personality, enthusiasm, and suitability for the position.

Differences Between a Cover Letter and a Resume

While a resume provides a detailed overview of your professional experience, education, and skills, a cover letter serves a different function.

Here are the key differences:

          • Personalization: A cover letter is tailored specifically to the job you’re applying for and addresses the hiring manager directly, whereas a resume is a general summary of your qualifications.
          • Tone and Style: A cover letter allows you to express your personality and communicate your enthusiasm for the role in a more conversational tone. In contrast, a resume is more structured and factual.
          • Context and Narrative: A cover letter gives you the opportunity to explain how your experiences and skills make you a perfect fit for the job. It provides context for the information listed on your resume, allowing you to weave a narrative that connects your past experiences to the role you’re seeking.
          • Highlighting Specific Achievements: While a resume lists your achievements and responsibilities, a cover letter lets you highlight specific accomplishments that are most relevant to the job, demonstrating your ability to add value to the company.
          • Introduction and Closing: A cover letter begins with an introduction, stating the position you’re applying for and how you found out about it. It ends with a professional closing, expressing your desire for an interview and your appreciation for the hiring manager’s time.

In essence, a cover letter complements your resume by filling in the gaps and providing a more complete picture of who you are as a candidate. It’s your chance to make a memorable impression and persuade the employer to invite you for an interview.

So, are you ready to make an impact? Download one of our cover letter examples to see what a well-crafted cover letter looks like, and use our expertly-made templates as a guide to writing your own!

Why a Cover Letter Matters

A cover letter is an essential component of your job application for several reasons. It’s not just a formality; it plays a crucial role in creating a positive first impression and can significantly impact your chances of landing an interview.

Here’s why a cover letter is important:

          • Introduces You to the Hiring Manager: A cover letter allows you to introduce yourself personally to the hiring manager, making you more than just a name on a resume. It’s your opportunity to showcase your personality, enthusiasm, and genuine interest in the role and the company.
          • Highlights Your Fit for the Role: Unlike a resume, which lists your qualifications, a cover letter explains why you are the perfect fit for the specific position. It gives you the chance to align your skills and experiences with the job requirements, demonstrating how you can contribute to the company’s success.
          • Demonstrates Soft Skills: Writing a clear, concise, and compelling cover letter showcases your ability to communicate effectively. This is particularly important for roles that require strong written communication skills.
          • Sets You Apart from Other Candidates: Many applicants may have similar qualifications, but a well-written cover letter can differentiate you from the competition. It can capture the hiring manager’s attention and make your application stand out.
Nurse practitioner cover letter example

How It Helps Your Resume

Probably the most important part of a cover letter is what it does for your resume.

Your resume provides a detailed account of your professional history, but it doesn’t tell the full story. A cover letter complements your resume by:

          • Providing Context: It explains the context behind your career choices and highlights how your experiences have prepared you for this new role. It connects the dots between your past achievements and the job you’re applying for.
          • Personalizing Your Application: While your resume is a static document, a cover letter can be customized for each job application. This personalization shows the employer that you have done your research and are genuinely interested in the role.
          • Emphasizing Key Points: A cover letter allows you to draw attention to the most important aspects of your resume, such as specific achievements or unique skills, like specific technical skills, making sure they aren’t overlooked by the hiring manager.

In summary, a cover letter is a vital part of your job application toolkit. It not only complements your resume by adding depth and personalization but also helps you make a strong, positive impression on potential employers.

Cover Letter Examples

Knowing how to write a cover letter can be much easier if you are working with a sample that provides a framework. With our cover letter templates and job title examples you can do just that to get started!

Preparing to Write Your Cover Letter

Before you start writing your cover letter, it’s crucial to gather all the necessary information and understand the job role you are applying for. Proper preparation can make your cover letter more effective and tailored to the position.

Here’s how you can prepare:

  • Research the Company and Job Role

    Understanding the company and the specific job role will help you tailor your cover letter to align with the company’s values and the job requirements. Here are some steps to take:

            • Visit the Company’s Website: Explore the company’s website to learn about its mission, values, products, services, and recent news. Pay attention to the company’s culture and work environment.
            • Read the Job Posting Carefully: Analyze the job posting to understand the key responsibilities and qualifications required for the role. Highlight any keywords or phrases that you can incorporate into your cover letter.
            • Look for News and Reviews: Check out recent news articles, press releases, and company reviews to get a sense of the company’s reputation and current events.
  • Understand the Job Description

    The job description is your roadmap for writing a targeted cover letter. Here’s how to break it down:

            • Identify Key Skills and Qualifications: Note the specific skills (such as computer skills) qualifications, and experiences the employer is looking for. Make a list of these requirements to refer to while writing your cover letter.
            • Match Your Skills: Compare the job requirements with your own skills and experiences. Identify examples from your past work that demonstrate you meet or exceed these qualifications.
            • Understand the Role’s Objectives: Understand the primary goals and challenges associated with the role. This will help you explain how you can contribute to the company’s success.
  • Gather Necessary Information

    Having all the necessary details at hand will streamline the writing process and ensure your cover letter is complete and accurate. Here’s what you need:

            • Contact Details: Make sure you have the correct name, title, and contact information of the hiring manager. If this information isn’t listed in the job posting, you may find it on the company’s website or by calling the company’s HR department.
            • Company Details: Gather key information about the company, including its location, industry, and any recent achievements or news. This information can be woven into your cover letter to show that you’ve done your homework.
            • Your Information: Have your resume, work history, and any other relevant documents handy. This will help you pull specific details and examples to include in your cover letter.
  • Practical Tips

            • Use a Template: Consider using a cover letter template to ensure you include all necessary sections and maintain a professional format.
            • Create an Outline: Outline the main points you want to cover in your letter before you start writing. This can help you stay organized and focused.
            • Personalize Each Letter: Customize your cover letter for each job application. Avoid using a generic letter for multiple applications, as this can appear lazy or disinterested.

How to Write a Cover Letter

The process of writing a cover letter should cover the following four key components:

Write a Compelling Opening

Grabbing the reader’s attention from the start is crucial in a cover letter. A strong opening sets the tone for the rest of your letter and can make a lasting impression.

Here’s how to craft an engaging opening:

          • Personalize Your Greeting: Address the hiring manager by name if possible. Avoid generic salutations like “To Whom It May Concern.”
          • Hook the Reader: Start with a compelling statement or question that piques interest. This could be an intriguing fact about your career, a notable achievement, or a passionate reason for your interest in the role.
          • Express Enthusiasm: Show your excitement about the opportunity and the company. Genuine enthusiasm can be infectious and memorable.

Examples of Strong Opening Lines:

          • “As a passionate advocate for environmental sustainability with over five years of experience in project management, I was thrilled to discover the opening for a Project Manager at GreenEarth Solutions.”
          • “With a proven track record of increasing sales by 30% in under two years, I am excited about the opportunity to bring my expertise to the Sales Manager position at Tech Innovators Inc.”
          • “Ever since I learned about [Company Name]’s commitment to innovation and excellence, I have been eager to contribute to your team as a Marketing Specialist.”

Highlight Your Skills and Experience

To make a compelling case for why you are the ideal candidate, you need to align your skills and experiences with the job requirements.

Here’s how:

          • Match Qualifications to Job Requirements: Carefully read the job description and highlight the key qualifications. Then, match these with your own skills, such as technical skills, and experiences, providing concrete examples.
          • Use Specific Examples and Achievements: Instead of vague statements, provide specific examples of your accomplishments. Quantify your achievements where possible to demonstrate the impact of your contributions.

Example:

“In my previous role as a Digital Marketing Manager, I successfully led a team that increased website traffic by 50% through targeted content strategies and SEO optimization. This experience has equipped me with the skills to drive significant online engagement for [Company Name].”

Showcase Your Knowledge of the Company

Demonstrating that you’ve done your research on the company shows your genuine interest and helps you stand out.

Here’s how to effectively showcase your knowledge:

          • Research the Company: Learn about the company’s mission, values, culture, and recent achievements. Use this information to tailor your cover letter.
          • Align Your Values with the Company’s Mission: Show how your professional values and goals align with those of the company. This demonstrates that you’re not just looking for any job, but for a role where you can contribute meaningfully.

Example:

“I am particularly impressed by [Company Name]’s dedication to sustainability and innovation. My background in renewable energy solutions and my passion for eco-friendly technologies align perfectly with your mission to create a greener future.”

Close with Confidence

A strong conclusion reinforces your interest and leaves a positive impression.

Here’s how to close your cover letter with confidence:

          • Summarize Your Suitability: Briefly recap why you are an ideal fit for the role, touching on your key qualifications and enthusiasm.
          • Encourage the Next Step: Clearly state your desire for an interview and provide your contact information. Be proactive in expressing your eagerness to discuss how you can contribute to the company.

Example:

“I am excited about the opportunity to bring my expertise in project management and passion for sustainability to the Project Manager role at GreenEarth Solutions. I look forward to the possibility of discussing how my background and skills align with your needs in more detail. Please feel free to contact me at [Your Email] to schedule an interview. Thank you for considering my application.”

By following these guidelines, you can craft a cover letter that effectively captures the reader’s attention, highlights your strengths, and leaves a lasting impression.

Structure and Format of a Cover Letter

Writing a cover letter also includes understanding how the sections are structured. Using this traditional format will help ensure that you present your letter in a way that is easily read by hiring managers.

  • Contact Information

    Start your cover letter with your contact information, the date, and the employer’s contact information.

            • Your Contact Information: Include your name, address, phone number, and email address at the top of the page.
            • Date: Place the date you are writing the letter below your contact information.
            • Employer’s Contact Information: Include the hiring manager’s name, title, company name, and company address.

    Example:

    John Doe
    123 Main Street
    City, State, ZIP
    Email: john.doe@example.com
    Phone: (123) 456-7890

    July 3, 2024

    Jane Smith
    Hiring Manager
    ABC Company
    456 Corporate Avenue
    City, State, ZIP

  • Salutation

    When possible, address the cover letter to the hiring manager directly.

    This shows that you have taken the time to research the company and adds a personal touch to your application. If you cannot find the hiring manager’s name, use a professional greeting such as “Dear Hiring Manager.”

    Addressing the hiring manager by name can make your cover letter more engaging and help you stand out from other applicants.

    Pro Tip: If you’re unsure of the hiring manager’s name, try to look it up on the company’s website, LinkedIn, or by calling the company’s main office.

    Example:

    Dear Mr. Smith,

    or if you don’t know the name:

    Dear Hiring Manager,

  • Opening Paragraph

    The opening paragraph of your cover letter is crucial for grabbing the reader’s attention and setting a positive tone for the rest of your letter.

    Use this to engage the hiring manager and entice them to learn more about you.

    Strong Opening Statement

    Start with a compelling sentence that highlights your enthusiasm for the position and the company. Reflect genuine interest by tailoring it specifically to the job.

    Brief Introduction and Purpose of the Letter

    Briefly introduce yourself and state the purpose of your letter. Mention the specific position you are applying for and where you found the job listing. This helps to establish the context and shows that your application is intentional and well-researched.

    Example:

    “I am excited to apply for the Marketing Specialist position at XYZ Corporation that I found on your website. With over five years of experience in digital marketing and a passion for innovative strategies, I am confident in my ability to contribute to your team.”

  • Body Paragraphs

    In the body paragraphs of your cover letter, emphasize relevant qualifications and interest in the position, demonstrating the professional personality that clearly makes you a great candidate for the position.

    First Body Paragraph

    Use the first body paragraph to talk about your most relevant experiences and skills, tailoring it to the job description to underscore their value.

    This demonstrates that you have the qualifications the employer is seeking and shows how your background makes you a strong candidate for the position.

    Example:

    “In my previous role as a Digital Marketing Manager at ABC Corp, I successfully led a team that increased website traffic by 50% through targeted content strategies and SEO optimization. My ability to analyze market trends and develop effective campaigns aligns well with the requirements of this position. Additionally, my experience with data analytics tools such as Google Analytics and SEMrush will enable me to contribute immediately to your marketing goals.”

    Second Body Paragraph

    Align your values and experience with that of the company you are applying to in the second paragraph of your cover letter. This shows that you have done your research and are genuinely interested in the company, not just any job.

    Example:

    “I am particularly impressed by XYZ Corporation’s commitment to sustainability and innovation. Your recent initiative to reduce the company’s carbon footprint by 30% aligns with my personal and professional values. During my tenure at GreenTech Solutions, I led a project that implemented eco-friendly practices across the company, reducing waste by 20%. My dedication to sustainable practices will help support XYZ Corporation’s mission to create a greener future.”

    Third Body Paragraph

    If necessary, use the third paragraph to provide additional relevant experiences or skills that make you a strong candidate. Emphasize how you can contribute to the company, bringing in specific examples to illustrate your points.

    Example:

    “Beyond my marketing expertise, I have a proven track record of leading cross-functional teams to deliver complex projects on time and within budget. At my last position, I coordinated efforts between the design, content, and development teams to launch a new product line, resulting in a 15% increase in sales. My strong communication and leadership skills ensure that I can effectively collaborate with colleagues and stakeholders to achieve XYZ Corporation’s objectives.”

    By structuring your body paragraphs in this way, you not only demonstrate your qualifications, show that you are a good fit for the company, and highlight additional skills that make you an outstanding candidate, but also tell a story that makes it clear you are worthy of further consideration.

  • Closing Paragraph

    The closing paragraph should summarize your suitability for the role, express your enthusiasm, and include a call to action, such as requesting an interview.

    This final section reinforces your interest in the position and encourages the hiring manager to take the next step.

            • Recap of Your Suitability for the Role: Briefly restate why you are a strong candidate for the position by summarizing your key qualifications and experiences.
            • Expression of Enthusiasm: Convey your excitement about the opportunity and the potential to contribute to the company.
            • Call to Action (Request for an Interview): Politely suggest the next steps, such as scheduling an interview, and provide your contact information.

    Example:

    “I am enthusiastic about the opportunity to bring my digital marketing skills and passion for sustainability to the Marketing Specialist role at XYZ Corporation. My experience in developing successful marketing campaigns, combined with my commitment to eco-friendly practices, makes me a strong fit for your team. I look forward to the possibility of discussing how my background and skills align with your needs in more detail. Please feel free to contact me at jane.doe@email.com to schedule an interview. Thank you for considering my application.”

  • Signature

    End your cover letter with a formal closing and leave a positive final impression.

    Example

    Sincerely,

    Jane Doe

Addressing a Cover Letter

Importance of Personalization

When possible, do your best to make your cover letter as personalized and tailored as possible, especially in the greeting.

A personalized greeting stands out and can make a positive impression on the reader. It shows that you have put effort into your application and demonstrates your interest in the position.

Research Tips to Find the Name

If you don’t know the name of the hiring manager, try the following tips before resorting to a generic salutation.

          • Company Website and Team Pages: Check the company’s website for an “About Us” or “Team” section that lists staff members and their roles.
          • LinkedIn and Social Media: Use LinkedIn to search for the company and its employees. Look for individuals with titles related to hiring, such as HR Manager or Recruiter.
          • Calling the Company: If the name is not readily available online, consider calling the company’s main office. You may not always get an answer, but it never hurts to ask.

Appropriate Alternatives

If, after trying all possible attempts, you still haven’t learned the name of the hiring manager, there are several ways you can address your cover letter.

 

Examples of acceptable generic greetings include:

          • Dear Hiring Manager,
          • Dear [Department] Team,
          • Dear [Department] Hiring Committee,

Avoiding Common Mistakes

When addressing a cover letter without a name, avoid overly generic or informal greetings that can seem impersonal or unprofessional.

Additionally, refrain from making assumptions about the recipient’s gender.

Common mistakes to avoid:

          • To Whom It May Concern,
          • Dear Sir or Madam,
          • Hi [Company Name] Team,

Tips for Writing a Cover Letter

Crafting an effective cover letter can make a significant difference in your job application. Here are some essential tips to ensure your cover letter stands out:

Keep it Concise and to the Point

          • Length: Aim to keep your cover letter to one page. Hiring managers often have limited time, so brevity is key.
          • Clarity: Make sure each sentence serves a purpose. Avoid unnecessary fluff and get straight to the point.
          • Focus: Concentrate on your most relevant experiences and qualifications that match the job description.

Use Specific Examples and Achievements

          • Quantify Your Successes: Whenever possible, use numbers to illustrate your achievements. For example, “Increased sales by 20% in six months” is more impactful than “Increased sales.”
          • Be Specific: Provide clear examples of how your skills and experiences align with the job requirements. Specificity helps to paint a clearer picture of your capabilities.
          • Highlight Accomplishments: Focus on accomplishments rather than just duties. What did you achieve in your previous roles that demonstrates your ability to excel in this new position?

Customize Each Cover Letter for the Job You’re Applying For

          • Personalization: Tailor your cover letter for each job application. Mention the company name and specific details about the job to show that you’ve done your research.
          • Relevance: Highlight the skills and experiences that are most relevant to the job you’re applying for. Make it clear how you can meet the company’s needs.
          • Avoid Generic Statements: Steer clear of generic statements that could apply to any job. Customizing your cover letter shows genuine interest and effort.

Maintain a Professional Tone

          • Language: Use professional and respectful language throughout your cover letter. Avoid slang or overly casual language.
          • Tone: While it’s important to show enthusiasm, maintain a formal tone. You want to come across as both eager and professional.
          • Consistency: Ensure that the tone of your cover letter matches the tone of your resume and other application materials.

Proofread for Grammar and Spelling Errors

          • Review: Carefully review your cover letter for any grammatical, spelling, or punctuation errors. Mistakes can create a negative impression.
          • Read Aloud: Reading your cover letter aloud can help you catch errors or awkward phrasing that you might miss when reading silently.
          • Second Opinion: Consider asking a friend, family member, or professional to review your cover letter. A fresh set of eyes can often spot mistakes you’ve overlooked.

Key Takeaways

  • Use a template for your cover letter to ensure consistency and readability.
  • Do your best to address your cover letter to a specific person to stand out and highlight your interest.
  • Use quantifiable metrics to help you tell an engaging story of your impact as an employee.
  • Don’t just restate your resume. Use the cover letter to explore your most relevant qualifications further.
  • Use keywords from the job description to make your cover letter ATS-friendly.
Pro Tip:

The salutation “To whom it may concern,” is considered outdated and too formal by most recruiters and hiring managers.

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Cover Letter FAQ

Updated: July 03, 2024

Yes, it’s highly recommended. A cover letter allows you to introduce yourself, explain your interest in the position, and highlight how your skills and experiences make you a suitable candidate. It adds a personal touch to your application and can set you apart from other candidates who only submit a resume.

Keep it to one page. Your cover letter should be concise and to the point, ideally no longer than 3-4 paragraphs. This ensures that hiring managers can quickly read and understand your key qualifications and enthusiasm for the role.

It’s better to customize each cover letter. Tailoring your cover letter to each job application demonstrates that you’ve done your research and are genuinely interested in the specific role and company. Using the same generic cover letter can come across as lazy or disinterested.

Use a generic but professional greeting. If you cannot find the hiring manager’s name, you can use “Dear Hiring Manager,” or “Dear [Department] Team,” as a respectful and professional alternative. Whenever possible, try to find the name through the company’s website or LinkedIn.

Generally, no. Unless the job posting specifically requests that you include your salary expectations, it’s best to avoid mentioning salary in your cover letter. This topic is better suited for later stages of the interview process.

Capture attention and state your purpose. The introduction should mention the job you are applying for, briefly introduce yourself, and provide a compelling reason why you are interested in the position. Aim to grab the reader’s attention right from the start.

Highlight your unique qualifications and enthusiasm. Use specific examples and achievements to demonstrate your suitability for the role. Tailor your cover letter to the job description and company, and ensure your enthusiasm for the role shines through.

Yes, but personalize it. Using a cover letter template can help you structure your letter effectively, but make sure to customize the content for each job application. Personalization is key to showing genuine interest and making your application stand out.

Briefly explain the gaps and focus on your skills. If you have gaps in your employment history, mention them briefly in your cover letter and provide a positive explanation (e.g., pursuing further education, personal reasons). Focus on the skills and experiences you’ve gained that make you a strong candidate for the job.

Yes, a polite follow-up can be beneficial. If you haven’t heard back within a week or two, it’s appropriate to send a polite follow-up email or make a phone call to inquire about the status of your application. This shows your continued interest in the position.

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Conor McMahon, CPRW
Conor McMahon, CPRW
Content Writer

Conor is a Certified Professional Resume Writer (CPRW) for Hloom.com. He has over four years of professional writing experience as well as experience in professional development training. As a member of the Professional Association of Resume Writers & Career Coaches (PARWCC) Conor has written on career development topics ranging from resume and cover letter best practices, employer/employee communication, job seeking help, and more. He received his degree in Music Industry at Northeastern University and plays guitar in his free time.

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