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The demand for real estate managers is expected to increase 7 percent by 2028 according to the U.S. Bureau of Labor Statistics. That means if you want to score a job in this growing industry you need to have a personalized cover letter that markets your skills in leadership, market prediction and communication to show you’re the right fit for the job. Use Hloom’s extensive real estate manager cover letter library and writing tips to craft a letter that lands you the interview.

Sections of a Real Estate Manager Cover Letter

The most common sections you’ll see on a cover letter include:

Cover Letter Sections

Personalize the heading in a real estate cover letter example with your name, city/state, phone number and a professional email address. By professional email address that means one that is a reflection of your name and doesn’t include anything silly like a nickname or personal interest.



    Research the firm advertising for real estate professionals to learn more about it and, if possible, the name of the person to address your cover letter, which demonstrates that you took the extra step.



      Begin your letter by introducing yourself and referencing the exact job title to which you’re applying. Then, you should think about your top strongest skills that would be a needed asset to the company. Notice above how Sophia highlights her market analysis and interpersonal communication skills. These attributes stand out to a company looking for a great real estate manager.



        Follow your introduction with details of specific job-related qualifications in a paragraph or bullet list. Tie this information to your resume, such as expounding on your expertise in local real estate markets and trends. As you can see in the above example, Sophia does this by citing the percentage above current market value she was able to achieve due to her thorough analysis.



          Spice up the closing in a real estate cover letter sample by reiterating your interest in the available role. As Sophia does, also mention the fact that you would like to discuss the role in person with the hiring manager in the near future, or as Sophia puts it, “at your earliest convenience.”



            Exit your cover letter with a formal signature line like “Sincerely” or “Kind regards” that demonstrates your professionalism, and sets the desired tone as a highly competent real estate expert.



              Make Your Cover Letter Stand Out

              When applying for real estate jobs, use active language that adds pizzazz to your resume. Phrasing with the right action verbs makes your cover letter read much stronger to a hiring manager. Note these commonly used action verbs in job listings:

              Consult: Show you can consult with clients to determine what type of property they want, and to find properties that meet these needs.

              Guide: Guide clients through the home-finding process instead of having them struggle through it alone.

              Create: Demonstrate that you can create whatever promotional materials you need to sell a home.

              Host: Be able to host prospective buyers at an event like an open house.

              Network: Network with other real estate professionals, homeowners and potential buyers to develop business connections.

              Importance of Using Real Estate Job-related Keywords

              Real estate firms that receive many applications generally use applicant tracking systems (ATS) to filter applicants who have not included the desired keywords. This software scans cover letters and resumes looking for specific keywords and key phrases; if yours contain enough of them, your application gets sent for human review. With these systems, qualified candidates are often passed over because of weak or poorly prepared documents.

              Real estate agents complete several real estate courses, pass a licensing exam and gain experience in the field. Some employers prefer job candidates with a college degree, National Association of Realtors membership and/or experience that makes them contenders against well-established brokers and agents. Consider a job posting for an experienced real estate agent with the ability to guide buyers and sellers, host open houses and create appropriate documents, and match these skills to your experience with a statement like:

              “As a realtor for five years with XYZ Firm, I consulted with clients to successfully guide them through the home buying or home selling process, which required me to host open houses and create purchase agreements, contracts and other real estate documents to close the deal.”

              A good fail-safe for making sure that you’ve included the right keywords is to really study the exact language of the company’s job posting. Make sure that you echo back the keywords that the company uses in their posting.

              Build a Cover Letter

              Match Your Real Estate Cover Letter to a Resume

              It’s important that your real estate cover letter builds off your resume by elaborating on job-specific experience. Think of your resume as the outline for your cover letter; it contains the basic facts. Your cover letter should flesh out those facts with a little bit of narrative that conveys a sense of who you are as an employee.

              Real Estate Manager

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