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Regardless of economy or job growth, most companies rely on their information systems staff to support daily business tools. As an IT product manager, you’ll see a generous annual salary and healthy job outlook. Attention to detail is what it takes to get noticed when you’re sending in a product manager cover letter and resume for an open position.
Because a product manager is responsible for the development of products for an organization, your cover letter should show your mastery of engineering, design, leadership and project management. Starting with our product manager cover letter sample, you can create a resume cover that increases your chances of getting through the application process. Our section-by-section advice walks you through the heading to the signature and offers tips to create a well-crafted letter.
The most common sections you’ll see on a cover letter include:
Cover Letter Sections
The heading is formatted the same way as most professional correspondence. This is detailed in a cover letter template page. Include the name and your contact information at the top of the page, including a professional email address and phone number. You can use a stylized header to stand out against other applicants.
Always address resume cover letters to an individual. Use a simple salutation like “Dear,” and follow with the hiring manager or recruiter's name. You can usually find this information with a quick company website or social media search, or you can contact the company directly and politely ask the receptionist.
We strongly recommend this approach because taking the time to find a hiring manager or department head indicates a genuine interest in the open position, whereas a generic greeting like “To Whom It May Concern,” comes across as a quick one-off with little thought or effort. We do understand that, despite your best efforts, a company can be very secretive about their staff. If you can't identify a hiring manager their office, website, or social media, you can use the professional “Dear Hiring Manager,” greeting.
Provide a quick introduction of who you are and why you’re applying for the product manager position. Choose your words carefully and describe what makes you a good fit. Explaining that you excel at designing new products, enjoy talking to customers or are a pro at planning new business strategies.
Our sample applicant, for comparison, does a fair job of describing which aspects of product management she excels in: data protection and records management. With the high number of cyber attacks companies face, these skills are invaluable. You can make your version of this cover letter stronger, though, by adding additional further details like the number of records you maintained, details of a failed attack foiled by your security measures, or frequent training and classes that you pursue to stay up to date.
Read through the product manager job description again and highlight keywords and phrases that stand out. Include as many of those in your cover letter that pertain to your own experience. For example, if you’re writing about maximizing performance, you could write the following statement:
“In my previous position as an IT team lead, I was required to maximize performance and increase network speed by 12 percent. My team and I researched various programs and ranked them on speed, reliability, and price to decide the optimal choice for the business. Once we identified an adequate program, we successfully implemented the update throughout the company system within a week with few network errors.”
Thank the hiring manager for their time and provide a time or day that you plan to follow up. You might also invite the reader to contact you for an interview.
Close the letter with a professional sign-off, like “Best regards” or “Sincerely.” Sign your first and last name if you are mailing the letter, and follow that with your typed name.
This template is perfect if you’re seeking a bold visual statement, and also demonstrates that you are as up-to-date as your potential employer.
With its striking fonts and vivid coloring, this cover letter template helps you make a strong impression with hiring managers.
For job seekers who want to show off strong qualifications and experience without distracting bells and whistles, this clean cover letter example fits the bill.
The classic cover letter template is a good choice for job candidates with minimal experience who want to project a professional image.
This sharp layout places emphasis on job experience and major achievements, highlighting your abilities as a top-level manager.
This cover letter example is easily adaptable across many professions, allowing you to detail your experience, leadership skills, and technical expertise.
This clean template emphasizes your progressive, up-to-date experience and achievements -- the qualities that pioneering, cutting-edge companies seek.
This solid template lets you get to the point with your credentials, and why you are a good fit for the job.
When you need to get all the important details about your capabilities across without wasting space, use this compact, well-organized template.
Strong action verbs stand out on a cover letter better than general statements about your managerial experience. Below you’ll find a quick list of commonly used words in product management job descriptions that will help you detail measurable results from past experiences.
Design: Point out how you dictate the big-picture design of your product, or how you manage the designers on your team.
Optimize:Give an idea of how you’ve optimized your teams’ processes in the past.
Execute: Tell how you personally execute your larger product strategy, or how you enable your teammates to do so.
Analyze: Provide some insight into your analysis skills, and use examples to show how they’ve benefited your employers in the past.
Develop: Paint a picture of the precise role you play in developing your products, especially focusing on less common, more attention-grabbing aspects of your process.
Along with strong action verbs, each product management job description details the experience and education the company is looking for in a potential applicant. Hiring managers who go over the applications themselves may spend five seconds skimming through to find the top candidates. Some use applicant tracking systems (ATS) to eliminate 50 percent of individuals based on their word choices. For product managers, these words and phrases may include “creativity,” “attention to detail,” “ability to meet deadlines” and “problem-solving.”
Having the skills and knowledge for the product manager position can certainly help get you the job, but you need to know how to present the information in a professional manner. For example, using action verbs and industry keywords you might say, “Collected and analyzed market data to fuel the company’s top two products.” Other examples might include, “Coordinated and executed the company’s newest line of products with success” and “maintained the company’s and product’s vision throughout the entire life cycle.”Build a Cover Letter
A product manager position is a job for individuals who have organizational skills and for those who pay attention to the smallest details. For this reason, it’s important to match your cover letter to your resume. The cover letter strengthens your resume and provides a way to elaborate on items that can help you stand out.