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Marketing and sales are two different industries that seek to achieve the same goal: get people to buy. If you’re looking for a career in this realm, you’ve got to know how to sell yourself. Do it with a cover letter that showcases your skills in selling, making conversions and branding. Create your own professional document with Hloom’s cover letter builder and letter-writing tips to land the interview for your dream job.
In the marketing and sales industries, you must have the ability to promote and sell products. Use a marketing and sales cover letter example to showcase your innate ability to perform these tasks. Ensure your cover letter and resume work together to portray you as a confident, successful marketing and sales professional with the desired skills listed in the job posting. Include examples of your previous campaign accomplishments.
A merchandising vendor’s goal is to make or buy wholesale goods and find the right venue to sell them, which requires excellent communication, presentation and customer service skills. Detail your powers of persuasion by outlining examples of when and how you closed particularly hard sales in your marketing and sales cover letter example. Mention any novel solutions you’ve innovated to sell a particular product.
Sales directors fill high-level management roles and are responsible for creating and directing sales teams. Ensure your marketing and sales cover letter is noteworthy by including examples of your successful ability to foster strong client relationships, coach sales team members and execute strategy to increase sales.
Social media managers oversee social media profiles, pages and posts. They are a critical part of building and establishing brand loyalty. Promote yourself as the best candidate to handle a potential employer’s social media campaign. Do so with details of your previous successes developing social media strategies and by identifying prime posting metrics that influenced audience engagement.
Product marketing specialists help companies advertise their products or services to increase sales. Demonstrate your creative skills and ability to write good marketing copy for digital, print and broadcast media through a well-written cover letter that provides examples of successful marketing strategies you’ve used that increased brand recognition and consumer demand.
As a marketing manager, demonstrate your creative abilities by championing yourself as the best candidate for the job, and provide examples of your previous successes in managing other marketing professionals. Set yourself apart with details of your experience in collaborating with others to create budgets, marketing strategies and winning advertising materials.
Use a retail sales associate cover letter sample to spin yourself as a top retail professional by emphasizing your experience in customer service and your ability to create eye-catching merchandise displays. Stand out with examples of previous retail positions where your enthusiasm, product knowledge and sales record prompted promotion.
This template is perfect if you’re seeking a bold visual statement, and also demonstrates that you are as up-to-date as your potential employer.
With its striking fonts and vivid coloring, this cover letter template helps you make a strong impression with hiring managers.
For job seekers who want to show off strong qualifications and experience without distracting bells and whistles, this clean cover letter example fits the bill.
The classic cover letter template is a good choice for job candidates with minimal experience who want to project a professional image.
This sharp layout places emphasis on job experience and major achievements, highlighting your abilities as a top-level manager.
This cover letter example is easily adaptable across many professions, allowing you to detail your experience, leadership skills, and technical expertise.
This clean template emphasizes your progressive, up-to-date experience and achievements -- the qualities that pioneering, cutting-edge companies seek.
This solid template lets you get to the point with your credentials, and why you are a good fit for the job.
When you need to get all the important details about your capabilities across without wasting space, use this compact, well-organized template.
The most common sections you’ll see on a cover letter include:
Cover Letter Sections
Format your heading like a business letter with your current contact information. Match this heading to your resume to demonstrate your ability to create a personal brand.
Do research to personalize the professional greeting in a marketing and sales cover letter example. If the job posting doesn’t include the hiring manager’s name, show initiative by learning whom to address by researching the company website.
Toot your own horn in an attention-grabbing introduction that focuses on your top skills as assets to the company. Convince the reader you possess all the right skills by applying keywords from the job posting.
Back up the claims in your introduction with examples from your professional experience. If the job prefers digital marketing over print materials, include details of online marketing campaigns with your resume. Use numbers as concrete examples of your success whenever possible.
Demonstrate your communication skills in a closing statement that clearly expresses your interest in the job. Include a polite nudge for future action, such as the opportunity to interview. Thank the reader for their time in reviewing your documents.
Accurate spelling and grammar demonstrate your attention to detail, which is indispensable in marketing. Proofreading is crucial to make a good impression, so double-check for typos and poor grammar choices. Have a second pair of eyes look over your finished product just to catch anything you might’ve missed.