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The average marketing manager makes $147,240 a year according to the U.S. Bureau of Labor Statistics. If you have your eyes set on one of these lucrative roles it’s important that you write a cover letter that sells you in campaign strategy, data analysis and technological proficiency. We’re here to help you do that. Before you write, look at a cover letter example from Hloom’s library to see what works. Then, incorporate some of our expert writing tricks to create your own letter that will impress employers.
The most common sections you’ll see on a cover letter include:
Cover Letter Sections
The top of your cover letter should include your name, city/state location, phone number and professional email address. By professional email address that means it should be a clean reflection of your name, nothing like a joke or personal interest
Address the name of the hiring manager or the executive in charge of the marketing manager position. If you are unsure of the name, search social media or the company website. Call the company if need be. As you can see in the above example, Lloyd took the time to do that legwork.
Create a memorable introduction that cites the manager position you’re interested in and where you learned about it. Then it’s time to include one or two of your top skills and how they would be a value asset to the company. As you see in Lloyd’s letter, he put his skills in brand voice development as the most sellable quality to New Balance.
List your relevant skills and strengths in the body of the cover letter. Use keyword-rich statements that expand on two or three accomplishments from your resume. Try to transform those bullet points on your resume into an engaging story. As you see on Lloyd’s letter, citing numbers is great wherever possible, when he brings up getting 65 percent more web traffic and a 25 percent increase in conversions. Numbers help give a concrete sense of what you bring to the table as a candidate.
Always thank the hiring manager or recruiter for their time and consideration. Provide a time or date that you will follow up. As Lloyd does it, even a casual mention of hoping to speak at a near date is all you need to say.
Sign the letter with a formal sign-off, such as “Sincerely” or “Best regards.” Then below it, include your name.
This template is perfect if you’re seeking a bold visual statement, and also demonstrates that you are as up-to-date as your potential employer.
With its striking fonts and vivid coloring, this cover letter template helps you make a strong impression with hiring managers.
For job seekers who want to show off strong qualifications and experience without distracting bells and whistles, this clean cover letter example fits the bill.
The classic cover letter template is a good choice for job candidates with minimal experience who want to project a professional image.
This sharp layout places emphasis on job experience and major achievements, highlighting your abilities as a top-level manager.
This cover letter example is easily adaptable across many professions, allowing you to detail your experience, leadership skills, and technical expertise.
This clean template emphasizes your progressive, up-to-date experience and achievements -- the qualities that pioneering, cutting-edge companies seek.
This solid template lets you get to the point with your credentials, and why you are a good fit for the job.
When you need to get all the important details about your capabilities across without wasting space, use this compact, well-organized template.
Don’t just mention the skills you possess that match the marketing manager job, show them with active language. Strong action verbs help illustrate your management capabilities and quantify them. Opt for words like analyzed, created, determined, collaborated and monitored over weak statements like “I did” to engage the reader. Action verbs are shorter, powerful and more specific, and they help make your cover letter easier to scan.
Pair the action verbs with keywords from the marketing manager job description to make your statements more effective. Consider the following example verbs.
Monitor: Monitored, reviewed and reported on all marketing activity within an organization.
Collaborate: Collaborated with other marketing professionals to develop new platforms, including social media.
Determine: Determined the marketing budget and stayed within the agreed upon costs.
Direct: Directed all planning and budgeting for the duration of the project.
Develop: Developed key aspects of brand messaging.
Avoid generalized statements that could pertain to any marketing professional. Instead, detail exact instances where your skills and abilities helped a prior employer grow or succeed.
Your cover letter and resume should include as many of these keywords as possible as they pertain to your qualifications and experience. That’s because hiring managers initially spend approximately 6 seconds scanning through the cover letter, or they run the resume through an applicant tracking system (ATS) to weed out unqualified applications. Keyword-rich documents ensure your application stays at the top of the pile.
If you want the best indication of the correct set of keywords that you need to include on your cover letter, study the exact language of the job posting. It’s your goal to echo any of the keywords you see in that ad which apply to your experience. Craft it to look something like this:
“Determined marketing manager who thrives on developing marketing strategies from the ground up. Monitor and review data assets to tweak campaigns and improve performance and growth as needed.”Build a Cover Letter
A polished cover that follows a professional cover letter template page will detail the information mentioned in the resume. This sends a strong message regarding your attention to detail and ability to follow through, which are both excellent qualities for marketing managers.