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The annual salary for someone in product marketing is $118,216 according to Indeed. If you’re looking for a job in this lucrative field, it’s essential to have a cover letter that showcases your skills in product knowledge, user research and brand development. Use a product marketing cover letter from Hloom’s vast library to get inspiration, then pair it with our expert writing tips to create a document that will help you land the interview.

Sections of a Product Marketing Cover Letter

The most common sections you’ll see on a cover letter include:

Cover Letter Sections

The heading of your marketing cover letter is where you include information that tells marketing hiring managers how to reach you. This includes your name, city/state location, telephone number and professional email address. By professional email address, that means one that is a clear reflection of your name and doesn’t contain a nickname or personal interest.



    Try to address your greeting to the person in charge of hiring for advertising and marketing department employees. Research the company online or call to find the person’s name instead of using a general greeting. It demonstrates that you made an effort to find the information.



      Start your letter by citing the role you’re after and where you discovered its existence. Then, give your best quick sales pitch highlighting one or two of your strongest skills, which you believe would be an asset to the company.



        The body of your marketing cover letter is where you’ll want to talk about your experience creating advertising campaigns and emphasize your marketing skills. Turn your experience into a story and use numbers to give a concrete sense of what you offer as a product marketer. Notice how Shirley makes reference to launching eight products that generated over $195 million in revenue. Those numbers make a strong case for her experience.



          Close your marketing cover letter by again expressing your interest in the position. Thank the hiring manager for their time and express that you look forward to speaking with them soon about the position.



            The signature portion of your marketing cover letter is the place where you include a signoff like "Sincerely" or "Warm regards," followed by your name.



              Make Your Cover Letter Stand Out

              One of the most effective ways to get your marketing cover letter noticed is by including action verbs related to your work experience as they will grab your reader’s attention. In the marketing field, some of the most effective keywords to consider for your cover letter include the choices seen below. Choose the keywords that best reflect your aptitudes and experience in the marketing field.

              Create: Show that you’re proactive and imaginative enough to create original concepts.

              Launch: Have you been involved in the launch of marketing campaigns before? If so, show hiring managers you have this ground floor experience.

              Advertise: Show past examples of your marketing work making it into the advertisements themselves.

              Plan: Communicate your ability to craft a creative strategy before executing on it.

              Manage: If you’ve managed other marketing creatives, the recruiter will want to know.

              Importance of Using Product Marketing Job-Related Keywords

              Another reason to include keywords in your cover letter is that some hiring managers use applicant tracking systems (ATS) to narrow down the pool of candidates. ATS can significantly reduce the number of applicants by scanning for certain keywords and phrases, which saves hiring managers time. However, they might also eliminate qualified candidates who neglect to include appropriate keywords. The marketing cover letter sample can help you get some inspiration when it comes to what words to use.

              The easiest way to know what keywords you should in your cover letter is to study the exact language used in the job posting and echo it back in your resume and cover letter. Take a look at this example of how to weave keywords into your cover letter:

              “Launched five new products in 2019 and created a campaign strategy for the rollouts. Planned advertising based on feedback from initial consumer testing to highlight each product’s best value props.”

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              Match Your Product Marketing Cover Letter to a Resume

              As demonstrated on the marketing cover letter example, you can use your cover letter to elaborate on the details of your resume. Resume entries are often brief, but with your cover letter, you can go into greater detail about your education and work experience. The goal is to paint a picture of what you’re like as an employee that gets employers excited to sit down and meet you.

              Product Marketing

              Additional Marketing and Sales Cover Letters

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