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There is expected to be a 2 percent decline in demand for retail sales associates according to the US Bureau of Labor Statistics. That means the competition for these jobs is set to increase, so it’s essential that you have a cover letter that helps you stand out by showcasing your skills in customer service, stocking and cash handling. Use a retail sales associate cover letter sample from Hloom’s vast library and our expert writing tips to create your own stellar letter that impresses employers and wins you the job.

Sections of a Retail Sales Associate Cover Letter

The most common sections you’ll see on a cover letter include:

Cover Letter Sections

At the top of the letter include your name, city/state location, phone number and a professional email address. A professional email address is one that is a clean reflection of your name and doesn’t include any nicknames or personal interests.



    Address your letter to the specific hiring manager who will read your letter. Take the time to research online or call directly to ask. As you can see, Harry did his homework and addressed his letter to Sarah Crawford.



      Start out by referencing the role you are applying for and where you discovered its availability. Then make a sales pitch of two of your top skills that you believe would be helpful to the company. In the above example, Harry describes himself as being customer-focused and having a long history in retail, two qualities that are very desirable to employers.



        The body of your cover letter is the perfect place to expand on your retail experience. Make this part of the letter intriguing by adding a story about your retail work history, and share how you successfully managed a customer experience. As Harry does when he says that he assisted 50–80 customers a day, use numbers whenever possible. They give a concrete reference to employers as to your capabilities.



          In closing, restate your desire to land the open retail position. Be sure to express your gratitude to the hiring manager for reading your cover letter, and note your willingness to come in for an interview. Or as Harry does, just say that you’d be excited to speak with the manager.



            Put the finishing touch on your retail cover letter by adding a business-like closing salutation. “Best regards”, “Sincerely” or “Respectfully” are all appropriate. End the letter with your signature and below it your typed name if the letter is to be handed in or mailed. Since many employers hire online, your typed name is perfectly fine.



              Make Your Cover Letter Stand Out

              While there are a variety of things you can do to make your retail cover letter stand out, choosing phrases that show action help engage the reader and show your familiarity with the role. Some action verbs to include in your cover letter include:

              Customer-focused: Employers want to know you provided friendly and fast customer service.

              Collaborate: Many retails jobs require that you work with other team members to service customers.

              Self-motivated: This speaks to your ability to hit sales goals and targets.

              Detail oriented: Hiring managers want employees that are capable of efficiently handling various aspects of retail roles.

              Cash handling: This is a crucial part of the job and shows potential employers you can be trusted with financial matters.

              Importance of Using Job-Related Keywords

              Hiring managers search for the best applicants to hire for retail positions the way you might shop online for clothes: by using keywords. So, just like you're more likely to find the shoes you want by searching for a specific style or brand, a hiring manager looking to fill retail positions with applicants who are familiar with the industry terminology.

              To help narrow the applicant pool many employers use applicant tracking systems (ATS), software scans resumes and cover letters for retail job-related keywords and phrases to help identify qualified candidates.

              The best way to predict these keywords is by reading the job description. Study the exact language carefully and reflect any keywords that apply to your work history. An example of how to weave these keywords into your cover letter might look something like this:

              “Assisted customer with top-notch customer service and excellent product knowledge of all store items. Maintained a constant stock in the store and always turned in a balanced cash drawer.”

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              Match Your Cover Letter to a Resume

              Writing a cover letter is more than just a formality of job hunting. It’s your chance to make a good first impression on a potential employer by highlighting the best parts of your resume.

              Make your cover letter unique by describing in more detail an achievement listed on your resume. Offer the information in story form to encourage the hiring manager to want to review your resume and give an idea of who you are as an employee.

              Retail Sales Associate

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