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The average salesperson makes $57,494 per year according to Indeed. If you want to land a sales job, it’s important that you have a cover letter that showcases your skills in salesmanship, marketing and rapport-building. Use a salesperson example from Hloom’s vast library and our expert writing tips to personalize your own letter.

Sections of a Sales Cover Letter

The most common sections you’ll see on a cover letter include:

Cover Letter Sections

The top of your sales cover letter should list your name, city/state location, phone number and professional email address. By professional email address, that means it should be a clear reflection of your name and nothing like a nickname or joke.



    Do a little research to determine who will be receiving your cover letter so that you may address the letter directly to them. This information can typically be found on the company website or by calling the company’s HR department to inquire. As you can see, Francine did that legwork and addressed her letter to George Hassen.



      Start your letter by referencing the role you are applying for and explain how you learned of it. Then launch into your elevator sales pitch and showcase one or two of your top skills that would add value to the company.



        The body of your cover letter relates your experience to the company’s job description. Don’t simply restate the information found on your resume. This is your opportunity to detail specific occasions where you increased sales for your company, or when you were able to successfully entice a client away from a competitor. As Francine does when she mentions that she dealt with 40 customers a day and increased car rental upgrades by 70 percent, use hard numbers. Numbers give a concrete sense to your reader exactly what you bring to the table.



          Close your letter by reiterating your interest in the job. You may even choose to specify why this particular company is interesting to you. For example, if their mission statement aligns with your own personal philosophies, state that. As Francine does in her letter, mention that you hope to discuss the role with the employer in the near future.



            Use a formal sign off like “Sincerely” or “Best regards,” and underneath it include your full name.



              Make Your Cover Letter Stand Out

              Add interest to your sales cover letter by incorporating several action words. You have the opportunity to demonstrate your knowledge of the job requirements by using words such as those listed below. Each of these relates to the sales circle and indicates the necessary requirements of a sales position.

              Negotiate: Tell the hiring manager about some of your past negotiation highlights, perhaps when you’ve saved a sale through compromise.

              Originate: You might share an anecdote about when you’ve helped with deal origination, or another time you’ve assisted in sourcing investment prospects.

              Generate: Communicate your history of generating increased sales revenue.

              Present: Detail how you present your product sales pitch to a client, and how this helps facilitate a successful sale.

              Produce: You could explain how you’ve produced impressive profits in the past, and how this increased business for your employer.

              Importance of Using Salesperson Job-Related Keywords

              Many companies use applicant tracking systems (ATS) to scan cover letters for keywords that match applicants to the company’s job description. By using specific sales-related terms in your cover letter, you’ll stand a higher chance of passing through an ATS.

              The best indication that you can have as to what keywords a company is looking for is to do a study of the exact language used in the job posting. Then, just echo back as many of the keywords that apply to your experience as possible. You might create something that reads like this:

              “Generated an average of one to two new sales leads per week at XYZ-company which was how I produced an average annual sales increase of $675,000. My sales methods proved so effective, my sales director asked me to present a sales demonstration to my colleagues which outlined my sales strategy and tactics.”

              Build a Cover Letter

              Match Your Salesperson Cover Letter to a Resume

              A strong cover letter works in conjunction with the details you have in your resume. Think of the resume as a set of bullet points; your cover letter is the opportunity to expand upon them and tell a story of your work achievements. Make sure that you use a similar font and format on both documents so that a hiring manager may note your attention to detail.


              Additional Marketing and Sales Cover Letters

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