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A social media manager makes on average $65,539 a year according to Glassdoor. If you’re looking for a job in this field it’s essential to have a cover letter that showcases your skills in rapport-building, strategy planning and community management. Use a social media cover letter example from Hloom’s extensive library combined with our professional writing tips to create your own impressive document that helps win the interview.

Sections of a Social Media Manager Cover Letter

The most common sections you’ll see on a cover letter include:

Cover Letter Sections

Begin the social media manager cover letter sample with your contact information including your name, city/state location, phone number and a professional email address. A professional email address is one that is a clear reflection of your name and doesn’t contain a joke or nickname.



    Open with a formal greeting using the most specific name and title of the recipient you can find. To locate the name of a specific person, do some research online or call the company directly. As you see above, Suzanne did her homework and directed the letter to Elaine Baker, Director of Marketing. Only in the event that you can’t find a name should you address the letter to the company in general.



      Declare the role you are interested in and where you learned about it. Then discuss skills or strategies you would use such as AI-driven blog posts, or an interactive Twitter dialogue with customers, to add value to the company. Note from Suzanne’s example she makes her six years of experience and thorough social media knowledge as her value assets.



        Share your social media background, including your experience scheduling Twitter messaging and KPI evaluation methods. Take a lead from Suzanne’s example and include statistics relating to your success in your letter. Note how she mentions a gain of 5.8 followers and an 80 percent increase in customer engagement. These concrete numbers give an employer a hard sense of what you’re capable of achieving.



          Reconfirm your interest in guiding the company’s social media strategy and getting results. Thank the reader for their interest and time. As Suzanne does, mention that you look forward to hearing from the company.



            Close professionally with “Sincerely” or “Regards” and your name. If applicable, add a widely recognized social media certification you’ve earned below.



              Make Your Cover Letter Stand Out

              Job-specific action words add significant value to your social media manager cover letter. They engage the reader and increase the likelihood that your cover letter will pass an applicant tracking system (ATS). Companies scan application text to identify the best candidates using ATS software. Use social media-related action verbs including manage, develop, evaluate, understand and represent to strengthen your cover letter.

              Manage: Give a sense of how you’ve managed your social media team in the past, and how you’ve efficiently delegated tasks.

              Develop: Tell how you’ve developed a brand voice in the past, and how you best reflected that voice on social platforms.

              Evaluate: Make it clear you can evaluate what makes a social campaign or strategy successful, as well as when it could improve.

              Understand: Demonstrate your understanding of the modern social media landscape and the ways in which it’s rapidly changing.

              Represent: Give your best examples of past times you’ve accurately represented otherwise abstract products in friendly ways via social channels.

              Importance of Using Social Media Manager Job-Related Keywords

              ATS is similar to search engines with text processing technology, but is used to identify quality candidates. When applying for a social media director position, this will be your first skills test: providing the right words for ATS. The system discards cover letters and resumes if the right keywords aren’t present, reducing the hiring manager’s application workload by about 50 percent. Put the social media manager cover letter sample to work with your keywords and text to seek better ATS results.

              Your social media manager cover letter should discuss outreach strategies you’ve used in your work and ways that you’ve measured specific results. Most companies are focused on the effectiveness of their social media strategy, such as clicks, page views, impression metrics and platform engagement.

              The best way to know that you’re including the right words is to study the exact language of the job post. Make sure that you echo back all applicable keywords in your resume and cover letter. For example, a good cover letter-rich blurb might look something like this:

              “Increased social media clicks by analyzing the data from impression metrics. Developed media campaigns based on community feedback and executed them to see 47 percent increase in user engagement.”

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              Match Your Social Media Manager Cover Letter to a Resume

              It’s always a good idea to make sure that you match the style of your resume and cover letter, and keep the font and format the same. The most important thing is that your resume and cover letter complement one another. Make sure that your cover letter builds off the details in your resume and those details into a story that presents an idea of who you are as a candidate.

              Social Media Manager

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