Business Case Proposal - 13211 Downloads

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Business Case Proposal
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Downloads: 13211
Uploaded on: 2015-11-17 14:28:00
File Name: Business-Case-Proposal.docx
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A business case is a structured document detailing the reason for a new project or task. A business case proposal is the summary for a business case and is often the first step of presenting a more formal document. The proposal will outline all of the costs and benefits of the project, including an actual budget and any technical expertise needed. The proposal should be well-researched and easy to pitch to investors or managers. The business case proposal will often look more like an outline than a letter. The language should be very clear and concise and reference current business objectives. The proposal should start by describing the project and clarifying the overall value. Any internal or external support in the development of the business case (needed or already received) should be listed. Any foreseen obstacles and how to manage them should be included in the proposal as well. Other details should include the target market, any monitoring going on and next steps. This business case proposal sample is put forward by a scientist with a fruit drink company. His proposal is for a “greener” bottle to sell their product in. After discussing the idea with multiple departments, this proposal is being submitted to the executive committee of the company for their review. If they like the idea the scientist would use this proposal as an outline for a complete business case.

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