How to Create a ProposalThere are many things you will need to cover in your proposal letter. Each different part has a purpose, and altogether they should set out clearly the reason for the letter. Here are five sections that need to be included:
Introduction –This should grab the attention of the reader. Take this part to establish your agreement about the issue and begin to set the tone for the next section.
What is the problem?Define the problem you are working on and what would happen if it is not resolved. This should be stated clearly and concisely to convince the reader that what you are proposing is necessary.
How will you solve the problem?What this section includes will vary depending on the type of proposal, but it will be the most important part of the document. When describing your proposed solution, any supplemental information can be added as annexes to the document.
Cost/Schedule –These portions may not apply to all proposal letters, but if applicable, they will need to be very descriptive so as not to mislead the reader in any way.
Executive summary –This is the conclusion. It needs to sum up the major points from your document and leave your reader with a good final impression.
Write the proposal –At this stage, you should write out all your main points to get everything down on paper. Don’t spend too much time analyzing your wording now – that comes next.
Edit –Go through your document ruthlessly to make sure your content flows well and presents all of your ideas. You may also want to consider getting another person to read through it when you think it is ready, since a fresh pair of eyes may catch something you have missed.
Proofread –Once you have arranged and edited all your ideas, you will need to proofread your document thoroughly to make sure all the spelling and grammar is correct.
Submit by the deadline –If a deadline has been set, anything submitted after that date will usually not be considered. Also, make sure you are aware of what format the company wants the document in; either electronically or in hard copy.
Types of proposalsProposals are produced for many different purposes, but they can be split into two categories: solicited and unsolicited.The solicited proposal usually begins with a request for a proposal (RFP). Many companies will use an RFP template to give potential suppliers details of what they are looking for in a bid. It will usually give a timeline of when items are due and what they are looking for in the document.The unsolicited proposal is initiated by the person who writes it. The writer usually submits it because they have an idea they want to pitch or they want to sell something.
Proposal ExamplesWhen creating a proposal, you will need to identify which format is most suited to your audience, or, in other words, the purpose of your proposal. Whatever this might be, there is a Word template to fit. Here are some proposal letter templates to show how each format is tailored to the needs of the writer and recipient.
Business Plan ProposalWhen starting up a company, a business plan is a necessary step. In it, you will need to include your basic plan for the business and how it will grow in the future.
Business Plan Proposal
This business plan proposal sample is for a start-up company that wants to make it easier to transfer small amount of money internationally. The proposal is aimed at possible investors or partners in the company. The proposal includes the basic plans for the business and will provide a good outline for a future business plan. Any investors interested can easily see the costs and possible returns in this venture.
Business ProposalThis is different from your business plan as it focuses on a project within the company instead of the organisation as a whole. According to Bidsketch, these need to contain the “3 Ps: problem statement, proposed solution, and pricing information.” Business proposal template could be used for the sale of an object or service, or in marketing, or as a construction proposal. As A Concord Carpenter explains, this particular type should include items like specific materials to be used, costs and payment schedules.
Music Business Proposal
VibeKing has written a proposal for a new band they have signed. The company helps new artists record and market their first albums. This music business proposal sample highlights information about this new band, who their audience is, and how VibeKing would market their initial album. The proposal is intended for investors, record labels, or venues to find out more. This is a basic proposal that would probably lead to more formalized discussions.
Business Case Proposal
This business case proposal sample is put forward by a scientist with a fruit drink company. His proposal is for a “greener” bottle to sell their product in. After discussing the idea with multiple departments, this proposal is being submitted to the executive committee of the company for their review. If they like the idea the scientist would use this proposal as an outline for a complete business case.
Business Development Proposal
This business development proposal sample will feature an independent contractor who specializes in business development, offering his services to a tech start-up that creates different mobile applications for small businesses. The start-up partners will review the job proposal and, if they like it, will move forward with a contract to outsource their development services to the contractor.
Marketing Business Proposal
For this marketing business proposal example, the start-up company DynamicFrame has written up this proposal for possible investors who want more information. DynamicFrame is a start-up that has focused on learning games for mobile devices. This sample shows how DynamicFrame plans to market their games and get revenue. These ideas should hopefully hook an investor or maybe even provoke them into giving the company feedback on different marketing approaches.
Business Partnership Proposal
The following business partnership proposal sample will focus on a specific partnership that has already been discussed between the two parties. The partnership in this example is for a collaborative web design project. The web design company wants to work with this design company for a specific client. In this sample the two companies have already discussed terms; the proposal is merely the final stage and will be signed as a contract if both parties are satisfied with its content.
Car Lease Proposal
This sample car lease proposal is written by a company that leases vehicles. Cars owned by the company can be leased to businesses that provide company cars for sales, delivery and management staff or the cars can be leased to individuals who prefer to lease rather than purchase a car:
Graphic Design Proposal
Simple Fish Marketing will be designing a logo and branding outline for Happy Cherry Brewing. This graphic design project proposal template reviews the overall objective, demonstrates an understanding of the company’s target audience, and then lays out its terms and timeline for the project. If Happy Cherry Brewing likes this proposal, it will be turned into a binding contract with firm delivery dates.
Engineering Design Proposal
This engineering design proposal is written for an assisted living facility that needs a new walkway and a wheelchair ramp outside their building. The construction company has put together this design proposal that outlines their construction plans, especially the safety features for disabled residents.
Construction Proposal Template
A construction company called Red Oak Building is applying in response to a development firm’s (Development Hedge) open bid request to construct a warehouse. After visiting the location and carefully reading the bid request, Red Oak Building drew up this document. This construction bid proposal sample would be sent back to the firm with the original building request documents, a common formality, and more detailed blueprints. If the developer likes this bid the best, they will contact the builder to create a more formalized contract.
Website Proposal Template
A musician contacted Malarkey Designs to create his website. After they had a discussion about the musician's ideas and wants from the website, the developer from Malarkey Designs sent this website design proposal.
Radio Advertising Proposal
This radio advertising proposal sample is from a local FM station called KRLM, soliciting a possible contract with a car dealership. The dealership has already expressed interest in a radio advertisement. This proposal will be more about having a written description of the advertising campaign than looking for interest. After selecting an option, the radio station and dealership can move into a formal contract.
Network Design Technical Proposal
This network design proposal sample shows a technical consulting firm providing an intranet plan for a call center opening a new location. The technician has previously met with the client to establish a basic understanding of the location and network needs, as shown in the proposal. After an agreement is made, the technician describes how he will personally implement the design described in the proposal.
Management Consulting Proposal
After multiple meetings, Ace Consulting and Management have put together this proposal to be reviewed by their potential client, BistroServer. BistroServer is looking for help in opening a secondary location. The terms of the proposal are already loosely agreed on; the management consulting proposal sample is merely formalizing these discussions. The next step will be to iron out final details and sign a contract.
IT Project Proposal
This IT project proposal sample was used when a company moved to a cloud-based network. The project included upgrading everyone's computers, moving the server, adding backup and software to the cloud, and training necessary employees on the new system.
IT Business Proposal
This IT business proposal example will look at what kind of proposal an independent IT company might put together. It shows the outline of a project that they know the customer needs taking care of. The proposal is used as a sales pitch for their services (a sale proposal). If the other company sees the benefit in using an outside company for their IT they can choose to turn the proposal into a contract between the 2 businesses.
Interior Design Proposal
An interior design company, Green Scarf Design, will be redesigning PixelPush’s office space. The document discusses the trendy concept. The background portion shows the interior designer understands the vision the business has for its office, and then it covers the services of designing, sourcing and supplying. Finally, a payment structure is laid out. This interior design proposal sample ends with a follow-up request and deadline.
Consulting Services Proposal
This proposal is in response to a RFP from a medical research company, BioFunction Developments, for technical expertise. In this consulting services proposal sample, the technology company, CyberFrame LLC, has responded the all of the issues from the RFP and made a point to list their experience with similar projects. The proposal will be submitted with a copy of the RFP for review by BioFunction Developments.
Business Consulting Proposal
The consultant in this business consulting proposal sample is offering to help the company TerrineSound with its high employee turnover. He already has an established relationship with the other party. After sending his suggestions to the company, they will most likely get back to him and go into more depth about implementing each strategy. This is mostly to outline the consultant’s plan and make the company aware of his hourly rates.
A small accounting firm sent this proposal to a Pilates Studio looking to hire someone to handle their finances. The Pilates Studio reviewed the proposal and agreed to the terms involved, and the two companies started a long partnership.
A non-profit wildlife organization needed to have their annual audit of their finances performed and had to find a new accounting firm to manage it for them. After receiving their request for proposal letter, an auditor at Madison Financial sent this audit proposal to secure their services.
Advertising Campaign Proposal
This advertising campaign proposal sample is from a marketing company offering a number of design services regarding a new beauty line. This proposal could be used as a basic starting offer or as a competitive bid against other advertisers. It is meant to be read by the intended client and, if acceptable, a signed agreement page can be easily added.
Shareholder ProposalThis is slightly different to a business proposal. Companies that have shareholders will need approval before making certain business decisions. In this document, you will suggest an action or decision the company should make and reasons for it so the shareholders can vote on it.
During the annual shareholder's meeting, one of the shareholders submitted this shareholder proposal to ask the company to implement a green policy. The proposal was submitted and passed with a majority vote of the other shareholders.
Investment ProposalWhen writing an investment proposal, you are aiming to convince someone to finance your idea or business. You will have to give a full picture of what you are planning to do and how your projected financial gains will make it worth the investment. One example of this would be a book proposal, where you are asking someone to invest in your creative work. Writer’s Digest says the following eight items are needed in a book proposal:
- Demand for the topic – what the market looks like for potential readers.
- Author information – your background and how you are qualified to write this book.
- Competitive analysis – what other books are available on this topic.
- Marketing plan – how you plan to promote this book.
- Sample chapter
Restaurant Business Proposal
In this restaurant business proposal sample, the owners lay out what will make their cafe unique. The numbers and research are important, but the proposal highlights the concept first and ties everything back to that idea. After reading this proposal, potential investors should have a very good feel for what it would feel like to walk into this coffee shop/bistro.
Sponsorship ProposalLike the above, this document is asking for an investment, but not for the financial gain of the investor. For example, a local charity may be looking for a sponsor for their annual gala. The company that ends up sponsoring them won’t make their money back, but they can use it as a tax deduction and good publicity.
Business Event Sponsorship Proposal Template
This sample business event sponsorship proposal is for a relay race designed to raise funds for the cardiac wing of a local hospital. Local businesses are asked to encourage employees who enjoy running to form a relay team. Businesses pay a fee to participate in and advertise at the event:
Health Care Proposal
When a local hospital wanted to open a new cancer wing to better serve its patients, the administration wrote this health care proposal to send to various foundations and potential sponsors to raise the money needed.
Event Sponsorship Proposal
A long-running arts organization uses the following event sponsorship proposal for its annual gala and fundraising drive. It briefly describes the organization, explains the event, and details the different levels of sponsorship and perks available.
The event proposal template should be used to list out the activities and budget for everything you hope to include at the event. You may also want to use a letter template to write a more descriptive summary of the proposal and include it as a cover letter.
Special Event Proposal
Artists for a Cause is a non-profit arts organization that sends artists into local hospitals to bring painting and other forms of art therapy to patients. It sends this standard special event proposal to people who want to organize a fundraiser on its behalf.
Event Planning Proposal
An event planner from Parties Galore submitted this event planning proposal to a couple looking for someone to plan their wedding. It demonstrates the planner's expertise for coordinating weddings and outlines the important aspects of the organization of the wedding.
Event Management Proposal
When a non-profit organization wanted to host a 5K to raise funds, they looked to hire out an event management firm to handle the details. This event management proposal was sent in by the eventual handler of the 5K event. It briefly outlines the services they will provide and demonstrates their expertise in handling this event.
Research ProposalAccording to the University of Southern California, this is written to show that there is a need to study a particular subject. It should also include evidence on how the research would be carried out.
Education Research Proposal
This education research proposal sample was used by a student applying for a PhD program in Shakespeare studies at a reputable British university. The topic was on the modern appropriation of Shakespeare in American television.
Research Design Proposal
This research design proposal sample was submitted by a PhD candidate for her research into the correlation between runners and those who eat a vegetarian diet. She also wanted to demonstrate that those who choose one healthy lifestyle choice often choose to adopt others.