Free Downloadable Marketing Resume Templates and Expert Writing Tips
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Every product out there in the market reaches its target audience through the four processes of marketing — product, price, place and promotion. If you are considering a marketing role, using your resume as a marketing tool to showcase your skills and experience is the way to go. Our resume-writing guide and resume examples are here to help you craft a convincing document so you don’t miss a beat. Let’s get started!
Best Free Downloadable Resume Templates for Marketing Jobs
FirmThis compact marketing resume has the required sections and ample space to showcase your skills and qualifications. You can feature various skills on the multiple sections on the left-hand side, making it easier for employers to assess your potential.
Functional-showcaseAn elegant marketing resume like this will help you effectively organize all your information. You can also grade your skills to communicate how proficient you are in each one. Download this resume into your word processor and personalize it to fit your needs.
Fuss-duoThis polished resume is a great way to communicate your organizational and planning skills, focusing on attention to detail as a marketing professional. This resume also lets you add links to your website or social media accounts if you want the hiring managers to see the impact of your talent.
High-tech SpecialIf you are a marketing professional with excellent organizational skills and a minimalistic style, this resume template is perfect for you. Highlight your leadership and project management skills if you're eyeing a senior role or spotlight transferable skills if you’re new to the industry.
In a NutshellThis professional resume has a skills section right below your contact information so employers can get a quick overview of your qualifications. You can also add value to your candidacy by adding internships along with work experience.
InformationThis resume template has a straightforward and easy-to-follow, one-column layout with a simple pop of color in the section titles. This classic template offers the necessary sections for you to showcase marketing qualifications like your experience dealing with vendors and your market research skills.
9 Marketing Resume Examples
The best way to organize your resume to display your unique talents is by using a resume format. There are three resume formats you can use to write your resume: chronological, combination and functional. These three formats are designed to highlight your strengths and downplay your disadvantages.
We have prepared examples for various marketing positions so you can learn how to approach each resume format.
The chronological resume prioritizes work experience and is perfect for professionals who have over a decade long career. The work history section takes center stage with this format, so you should mention plenty of accomplishments and mention how you’ve gained skills along the way to show an impressive career progression.
We have taken three marketing positions to demonstrate how to execute a chronological resume.
1. Account manager, third party collaboration: Account managers are entrusted with maintaining communication between a company and its customers. On a chronological resume, you'll want to list all the jobs relevant to the position and accompany them with achievements such as anticipating client needs for increased client satisfaction.
2. Media buyer: As an accomplished media buyer in media booking management needs to maintain effective relationships with media sales professionals, a chronological resume is ideal to showcase your capabilities. Use this space for skills such as target audience analysis and media space purchase to highlight your expertise with data and numbers.
3. Media planning assistant: Media planning assistants work with media planners to build strategies and provide advertising recommendations. You can use this resume to showcase the responsibilities you have fulfilled in media planning and highlight skills acquired, such as expertise in print and digital media, budget management and social media.
The combination resume is a blend of chronological and functional formats — resulting in a resume with an equally balanced focus on experience and skills. It allows candidates to display their strong skill set and support them with relevant work experience and quantifiable achievements. This format is particularly beneficial for career chargers, applicants returning to the workforce after a break and candidates applying for a higher position.
Suppose you are a marketing assistant with the required educational qualification, strong skills and a few years of relevant experience. If you want to apply to a brand manager position, in that case, a combination resume is a great way to convey you’re prepared to take on these new responsibilities.
Let’s go through three examples of positions where you can use the combination resume:
1. Marketing manager: A marketing manager overlooks the performance of all brands or products on the market and manages the marketing team. Focus on skills such as client communication and public relations, and move on to your work experience and the tasks fulfilled to show the impact of your skills.
2. Media assistant: A media assistant's responsibilities are providing administrative support, establishing and maintaining communication with media clients, and helping with projects. Here, Lois Rodriguez used this resume to highlight her skills right at the beginning of her resume and then mentioned job titles like the executive assistant post to showcase management skills.
3. Product manager: A few responsibilities every product manager has to fulfill are understanding customer needs and monitoring market trends. Ana Ward effectively displayed skills relevant to the product manager position and showcased her experiences as a graphic designing intern and marketing representative in this elegant combination resume.
Choosing a functional resume is an excellent approach for students, recent graduates or candidates with little to no relevant work experience. This is because this resume format offers the opportunity to focus on skills acquired through training and education.
Although a very practical format for certain candidates, functional resumes are not a favorite for most recruiters. Also, due to the absence of a comprehensive work history, recruitment tools like the applicant tracking system (ATS) fail to scan functional resumes properly.
To increase your functional resume’s relevance, focus on the right keywords, add certifications or internships to compensate for your limited work history, and keep the template simple.
1. Brand manager - influencer relations: Showcase your analytical, management and collaboration skills on a functional resume when applying for a brand manager position. Here, Melanie Brady has used the functional format effectively by focusing on various accomplishments within each skill, shifting the focus away from her limited work experience.
2. Creator marketing lead: If you are eager to make a career in marketing content creation, you should have the ability to analyze data, develop marketing plans and have excellent writing skills. On this functional resume, Marty Lambert has focused on sales and marketing expertise, product knowledge and communication skills to prove he has the knowledge to perform efficiently.
3. Digital marketing strategist: If you want to apply to a digital marketing strategist role but have no previous experience in this position, focus on your data analysis skills, your ability to stay on top of trends and knowledge of content creation. This is precisely what Claire Shaw has done on her resume to compensate for her lack of experience as a digital marketing strategist.
What Can You Earn as a Marketing Professional?
If you are interested in building a career in marketing, you should thoroughly research the profession, its prospects and what you can earn in the various roles within the industry. To make your task easier, take a look at the table below from the U.S. Bureau of Labor Statistics.
Top Marketing Skills for Your Resume
Including skills is a great way to communicate your professional capabilities concisely. Ensure to add a good number of soft, hard and technical skills in various sections of your resume.
- Professional Summary: In the professional summary or the opening statement, add two or three skills. For example, a marketing professional seeking the account manager position can mention their expertise in client relations, market research and sales.
- Skills Section: In the skills section, list about six to eight skills relevant to the position for which you are applying. If you are a marketing manager, skills such as public and media relations, communication, marketing and advertising are crucial.
- Work History: Besides tasks and responsibilities fulfilled in your previous roles, the hiring managers want to know what you have acquired from those experiences. For example, you can focus on your management skills by mentioning how you handled projects effectively.
To know more about skills that are crucial for a marketing professional, please go through the list below:
Soft skills enable professionals to efficiently fulfill tasks and responsibilities with other team members and communicate with clients to ensure a smooth workflow. A few soft skills for marketing professionals are:
- 1. Written and verbal communication skills
- 2. Creative approach
- 3. Adaptability
- 4. Organization
- 5. Time management
- 6. Collaboration
- 7. Mentorship skills
- 8. Problem-solving skills
- 9. Prioritization
- 10. Enthusiasm toward professional development
Hard skills are job-specific skills you implement to carry out a task. These skills are polished over time with training and experience. Let’s see a few hard skills for a marketing professional:
- 1. Market analysis
- 2. Project management
- 3. Product and service sales
- 4. Developing strategies
- 5. Customer analysis
- 6. Handling budget and expenses
- 7. Mathematics
- 8. Content creation
- 9. Campaign management
Technical skills are a great way to enhance productivity by using relevant digital tools. A few technical skills for marketing professionals that we recommend are:
- Graphic designing software, i.e., Adobe Photoshop, Adobe Illustrator
- Project management software, i.e., JIRA, Monday.com, Smartsheet
- Content management systems (CMS), i.e., HubSpot, WordPress, Wix.com
- Google Workspace
- Knowledge of coding languages, i.e., MATLAB, Python
Best 5 Certifications for Your Marketing Resume
Professional development is the key to growing and excelling in your career. Learning new technologies, trends and skills can help you become eligible for senior marketing positions. A few recommended certifications for marketing professionals are:
- SMEI Certified Professional Marketer (SCPM)
- Google Marketing Certifications
- UC Berkeley Extension Certificate Program in Marketing
- The Google Ads Certification and Analytics IQ Credential
- HubSpot Content Marketing Certification
Improve Your Writing Speed With a Resume Builder
Can you believe you can create a resume in just a few clicks? Our Resume Builder helps you save time by creating the perfect resume for you, with job-specific content, resume-writing tips and a variety of resume templates. Download your resume in your preferred file format and get ready to apply for that dream job fast.
This simple layout features a traditional font and the clever use of section borders to help each section of your resume stand out.
This distinctive two-column resume template identifies your name and professional experience in a bold color and clean presentation.
A clever design that breaks each of your professional accomplishments into distinct sections while following a format that will pass applicant tracking systems.
The elegant initials, simple header and strategic use of bullet points in this template help keep your professional accomplishments well-organized.
The bold use of a colorblocked heading paired with an elegant resume layout helps your name and contact information stand out.
This structured design combines a two-column approach with bullet points to highlight your key accomplishments and professional history.
A traditional template uses a crisp combination of dark text and thin borders to radiate professionalism. Your name sits prominently above your professional history.
This template’s design features plenty of whitespace neatly divided by gray bars to make the information on your resume easy to read for employers.
This two-column resume conveys a very clear breakdown of its sections that allows a hiring manager to quickly scan your resume.
The subtle color accents in this template add visual pizzazz in a classy way, a great option for most traditional industries.
This resume’s modern design and bold use of color make it pop. Its uniqueness is well-suited to those seeking jobs in creative industries.
Everything about this template is assertive from the boxy layout to its all-caps heading text that gives the impression that you’re all about business.
The understated contact information at the top puts attention front and center on your professional summary, skills, work experience and education sections.
The subtle use of red alongside black gives this template a bold feel while still featuring plenty of white space to make it easy to read.
What are the top 3 skills of a marketing professional?
The skills you need as a marketing professional will depend on the position and experience requirements. However, the top three skills that every marketing professional can add to their resume are:
- Written and verbal communication skills
- Attention to detail
- Data analysis
What do marketing professionals mention under a summary statement?
A well-written summary statement or a professional summary can catch a recruiter's eye and put you in the running for your desired position. A few things that we recommend you add in your professional summary for a marketing position are to:
- Add two skills that match what the employer requires in the job description.
- Include a sentence or two to talk about a specific accomplishment.
- Support your skills, tasks and achievements with numbers, dollar amounts or percentages.
What are examples of marketing duties?
Before you venture out into the marketing profession, you should be aware of the duties that are part of the job. Some responsibilities that most marketing professionals have to fulfill are:
- Campaign management
- Developing marketing and promotional plans
- Social media management
- Maintaining communication between company and clients
- Researching market trends and customer needs
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