Best Social Media Manager Resume Examples For 2024 (Template & Free Guide)

As a social media manager, you want to make sure you have a high-quality resume that grabs the attention of employers, recruiters, and possibly even clients. Take a look at our excellent examples to help you get started!

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Social Media Manager Resumes: Overview

Your job as a social media manager is managing various social media platforms, creating content, analyzing performance metrics, and staying current with the latest digital trends.

Because so many companies use social media for marketing and other business purposes, your responsibilities can lead to a variety of work settings, including:

    • Social Media Agencies
    • In-House Marketing Teams
    • Public Relations Firms
    • E-commerce Companies
    • Non-Profit Organizations

It may come as no surprise, but to excel as a Social Media Manager, you must possess a creative flair, excellent communication skills, data analysis expertise, and a deep understanding of social media trends and algorithms.

At Hloom, we’re here to help you communicate your best skills and experiences in social media management!

Build your next resume with our expert help and get the social media manager job you deserve.

Go further and explore our collection of resume examples. Find the ones you like and download expertly designed templates to create a winning resume today!

Senior Social Media Manager Resume Example

Take a look at this resume example for a social media manager with extensive experience. The resume clearly communicates the candidate’s years of experience without overcrowding the page, making for an engaging reading experience.

Visual Appeal:

With a simple combination of color, dotted lines, and white space, this resume format is visually appealing and easy to read. This helps reflect the social media manager’s knowledge of grabbing an audience’s attention with the right aesthetic choices.


On top of its visual appeal, the chronological resume format uses colored headings and clearly labeled sections to showcase the social media manager’s most relevant skills and job experience in a conventional format that most employers, recruiters, and applicant tracking systems expect.

Emphasize Work Experience:

Using the professional summary and work history sections to highlight the candidate’s years of social media management experience gives this resume credibility. It is clear that the job applicant has successfully applied their skills in a variety of scenarios and is ready to take their career to the next level!

Action Verbs:

The detailed work experience section engages the reader by using powerful verbs like monitored, leveraged, supervised, and coordinated, which help strike an authoritative tone that clearly establishes the candidate’s credentials in social media management.


Social Media Coordinator Resume Example

This second social media manager resume example perfectly balances aesthetics and content. When applying for social media manager positions, a well-structured resume like this can help you secure interviews and demonstrate your skills effectively to potential employers.

Modern Feel:

This template features a clean, organized design with a contemporary feel. Using a touch of color to separate each section is visually appealing and makes it easy for hiring managers to find the information they need.

Visually Balanced:

Using whitespace and bullet points makes this resume easy on the eyes, bringing out key qualifications, such as certifications like “Social Media Marketing Professional, Facebook” and “Digital Marketing Nanodegree, Udacity” found in the certifications section at the bottom of the page.

Persuasive Professional Summary:

This example of a social media manager’s resume includes a concise and impactful professional summary. Including descriptive words like “forward-thinking” and “creative”, with relevant skills like “working with cross-functional teams,” makes a solid first impression that encourages the reader to learn more.

Quantifies Achievements:

A key quality of any successful resume, this social media manager’s work history section demonstrates the impact they had in previous roles by quantifying accomplishments with numbers, such as “enhanced ads revenue generation by 70%”, which shows this candidate’s unique value.

How to Write a Social Media Manager Resume

When applying for social media manager jobs, you want to make sure your resume stands out and makes your qualifications shine. That starts with having the proper outline of your resume and using it to write the best one for you!

Pick a format:

Choose a resume format and design that emphasizes your strengths and qualifications.

Most employers expect the chronological resume format, especially for candidates who have relevant professional experience, because of its focus on work history, which employers highly value. Work experience adds credibility to your skills and provides a unique context of who you are as an employee.

This is why applicant tracking systems expect the chronological format, making it the most ATS-friendly resume.

However, if you are just starting your career in social media management, you can opt for the functional resume, which shifts the focus from work experience to relevant skills.

You can even choose to mix the elements of both the chronological and functional formats with the combination format, which places a balanced focus on both skills and experience.

Contact Information:

Like all resumes, at the top include your name, phone number, email address, and LinkedIn profile if you have one. If you have an online portfolio of work, you can also add its link here.

However, if you have multiple social media pages (which wouldn’t be a surprise!), consider creating a separate section, as discussed below.

Resume Summary or Objective:

Social media management requires the ability to convey critical information concisely. Writing a compelling professional summary or objective statement can demonstrate your ability by highlighting your key achievements and career goals in 2-3 sentences, making a great first impression on the reader and enticing them to learn more.

A professional summary is generally preferred if you have relevant work experience you can discuss along with your skills.

However, if you are relatively new to social media management or are changing careers, you can use the objective statement to focus on your passion and dedication to the position you are applying to.

Work History:

Describe your professional experience in detail, emphasizing your achievements and contributions in managing social media campaigns, increasing engagement, and achieving measurable results.

A work history section should list all your relevant past experiences in reverse chronological order, starting with the most recent job first. From there, you will list:

    • Job title
    • Name of employer
    • Location
    • Dates employed

Additionally, using bullet points, list your most relevant job responsibilities and accomplishments, using both strong action verbs and quantifiable metrics to showcase your impact and value as an employee clearly.

As a social media manager, this may be something along the lines of:

“Developed 6-month benchmark program that increased user engagement by 50% over 24-months.”


“Organized and lead a cross-functional team of 10 individuals dedicated to UX, which rolled out a brand redesign in 12 weeks.”

These bullet points are your chance to shine as a potential social media manager, so take advantage and promote the best side of yourself!


In a separate section, list technical skills and soft skills, such as social media management, content creation, data analysis, and communication skills, highlighting your comfort with digital technology and working with others. Both of which are key components of any social media manager position.


To give the reader a better idea of who you are, mention your educational background, including your degree, institution, and location.

You can also include your graduation date along with specific coursework related to social media marketing and communications, as long as it is relevant and adds value to your resume.

Additional Sections:

As long as you have the space and it doesn’t add clutter, consider including sections of additional relevant qualifications, such as:

  • Certifications
  • Awards
  • Professional affiliations
  • Languages spoken
  • Online portfolio (use a QR code or URL that links to your work to demonstrate your technical abilities)
  • Volunteer work

Using the additional section on a social media manager resume is a great place to really stand out since it is up to your discretion and is based on your unique background.

Key Skills For Social Media Manager Resumes

A social media manager’s job requires specific hard skills, like data analytics, combined with soft skills, like teamwork, to be successful.

Including the right skills on your resume will make it stand out from the competition and show how serious you are about the position.

Although you will want to tailor your resume to the specific job you are applying to, we have compiled some of the most popular hard and soft skills for a social media manager resume to give you a better idea.

Top 5 Hard Skills for Social Media Manager Resumes

    1. Social Media Strategy: This critical skill demonstrates your ability to craft and execute effective social media strategies to meet marketing objectives.
    2. Content Creation: Developing engaging and shareable content across various platforms is a crucial skill for social media managers.
    3. Data Analysis: Managing social media campaigns requires analyzing performance metrics to track the success of social media campaigns.
    4. Paid Advertising: Social media managers must know how to leverage paid campaigns to increase reach and engagement.
    5. Social Media Tools and Software: Knowledge and experience with the latest tools and software for managing social media is an essential computer skill to succeeding as a social media manager. Many social media management positions require experience with tools like Hootsuite, Canva, Zoho Social, and HubSpot.

Top 5 Soft Skills for Social Media Manager Resumes

    1. Business Writing: Effective social media engagement requires excellent writing skills for creating content, interacting with customers online, and communicating effectively with colleagues.
    2. Creativity: Thinking outside the box to create innovative and attention-grabbing content is a sought-after skill in social media marketing.
    3. Adaptability: This skill demonstrates you can manage shifting deadlines and priorities while staying up-to-date with changing social media trends and algorithms.
    4. Time Management: Juggling multiple campaigns and tasks efficiently is crucial in the fast-paced world of social media marketing.
    5. Customer Service: This skill showcases your ability to create an excellent customer experience. Social media managers are often responsible for responding to online customer inquiries and complaints, creating opportunities for positive interactions, and ensuring an impeccable reputation online.

Top Certifications for Social Media Managers

Including relevant certifications on your resume can validate your expertise and demonstrate a commitment to professional development. There are many free or low-cost certifications available that can enhance your resume and improve your social media skills. Here are just a few:

    1. Hootsuite Social Marketing Certification: This certification validates your knowledge of developing and implementing sound marketing strategies, integrating digital tactics and shaping branding initiatives.
    2. Google Analytics Certification: Take an assessment to certify your proficiency using Google Analytics to gain valuable insights and make marketing decisions.
    3. Meta Certification: Develop your digital marketing skills and demonstrate professionalism by pursuing any of Meta’s marketing certification programs. Social media managers can be certified in media planning, media buying, creative strategy and more.
    4. HubSpot Social Media Marketing Certification: Showcase your proficiency in social media strategy development and dedication to staying up to date on the latest trends by completing Hubspot’s social media marketing course

Demonstrate your commitment to keeping your social media marketing skills sharp and gain a competitive edge by including a certifications section on your resume.

8 Tips For Writing A Social Media Manager Resume

1) Tailor Your Resume: Customize your resume for each job application by highlighting the skills and experiences most relevant to the social media marketing position.

For example, suppose the job requires at least five years’ experience in digital marketing. In that case, you can start your professional summary by saying, “Experienced digital marketer with more than 5 years of experience managing social media strategies across all social platforms.”

2) Showcase Achievements: Use quantifiable data to demonstrate the impact of your social media campaigns, such as increased website traffic, engagement rates, or conversions. For example, “developed engaging marketing campaigns to increase website traffic by 15%.”

3) Include Keywords: Use industry-specific keywords from job postings to pass through applicant tracking systems. Use language that is similar to the job posting where you can.

For example, if the job requires knowledge of specific software or tools, be sure to mention your experience using those tools in your skills or work experience.

4) Highlight Soft Skills: Emphasize soft skills such as creativity, adaptability, and time management, which are equally important as technical skills. These qualities indicate you can work well with a marketing team and handle a fast-paced environment.

5) Use Action Verbs: Begin bullet points with action verbs to create a dynamic and impactful resume. Successful social media managers have excellent writing skills; your resume should reflect your abilities.

Starting each bullet with words like leveraged, implemented, optimized and generated will immediately engage the reader.

6) Stay Informed: Keep up with the latest trends and algorithm changes on social media platforms to remain competitive in the job market.

7) Portfolio: Consider linking to an online portfolio, social media account or personal website showcasing your best work.

One word of caution: make sure your personal social media profiles are professional and reflect your expertise in the field!

8) Proofread: Carefully proofread your resume to eliminate typos and errors. Consider having a trusted friend or colleague review it as well. Potential employers will entrust you with their brand messaging, so even a tiny mistake will make a poor first impression.

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Key Takeaways

    • Social Media Managers are vital in developing and implementing effective social media strategies to enhance brand visibility and engagement.
    • When creating a resume, highlight achievements and measurable results from your previous social media campaigns.
    • Tailoring your resume to match specific job descriptions and utilizing relevant keywords is essential for success in this field.
    • Soft skills like creativity and adaptability are as crucial as technical skills in social media management.
    • Continuous learning and staying informed about the latest trends and algorithms are crucial to remain competitive in the social media industry.

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Updated: November 21, 2023

To include metrics and data in your social media manager resume, Incorporate quantifiable information such as increased website traffic, engagement rates, conversion percentages, or follower growth into your work history section to demonstrate the concrete results of your efforts. It is key to do this as much as possible! By using numbers and percentages to validate your achievements, you demonstrate your value as an employee and highlight your unique abilities.

Read the social media manager job description to determine which social media platforms you want to include on your resume. Mention any specific platforms, such as Instagram, TikTok, Snapchat, or Facebook, that are listed. If no specific platforms are listed, use your best judgment to highlight your expertise in various social media platforms, especially if they are relevant to the job you're applying for. Provide specific examples of campaigns or strategies you've executed on these platforms and showcase the results.

Including a link to an online portfolio related to your social media abilities can help you stand out in a competitive job market. You can include a QR Code or URL that links to a portfolio. Showcase successful social media campaigns, content creation samples, and any analytics or reports demonstrating the impact of your work. Consider linking to specific social media sites or prolies, but ensure they are appropriate and professional.

Social media is always changing and evolving, so you must show that you are successful at adapting. Mention specific instances where you've quickly adapted to new trends or algorithm changes in the social media industry. This shows potential employers that you can comfortably keep up with the ever-evolving digital landscape while maintaining focus on long term business goals.

Social media managers need to be in tune with attracting audiences; your resume is a great way to demonstrate this skill. Create a clean, organized layout with clear headings, bullet points, and well-structured sections. Use visuals, color, and whitespace effectively to make your resume visually appealing while ensuring it remains professionally focused on your qualifications.
  • Lian, T., & Zuke, J. (2021, May 11). 18 résumé writing tips to help you stand out. The Wall Street Journal.
  • Wasserman, C., & Weinstein, L. B. (2023, July 27). What makes a great resume? Harvard Business Review.


Conor McMahon, CPRW
Conor McMahon, CPRW
Content Writer

Conor is a Certified Professional Resume Writer (CPRW) for He has over three years of professional writing experience as well as experience in professional development training. As a member of the Professional Association of Resume Writers & Career Coaches (PARWCC) Conor has written on career development topics ranging from resume and cover letter best practices, employer/employee communication, job seeking help, and more. He received his degree in Music Industry at Northeastern University and plays guitar in his free time.

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