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As a sales manager, your key job responsibility is to oversee the success of the sales department of a company. That’s why a sales manager’s resume needs to reflect various skills like excellent communication, organizational and strategic planning skills. To assist you in achieving a position as a sales manager, read through our detailed guide that’ll walk you step-by-step through the resume-writing process.
Browse our free resume templates and job-specific examples designed by career experts to help you get your next job.
Sales Manager Resume
As in the previous example, a good practice when writing a resume is to divide the it into sections to make it easier for the recruiter to understand.. Your resume must at least contain these sections::
Polished
Sales Manager
Before writing your resume, ensure that you have prepared all important information. The following tips will walk you through the steps you should follow prior to starting the resume-writing process:
Our resume examples for sales managers can help you get some inspiration and clarity on what yours should include.
The next step of the resume-writing process is to decide on the type of resume format that suits you. Resume formats are layouts that help you to highlight your strengths and downplay your weaknesses as a candidate. You can build your resume based on three formats: chronological, functional and combination.
If you have a prominent and long work experience, a chronological resume format would be an ideal option for you to showcase your extensive work history.
A functional resume format is ideal for novice sales managers. This format sheds light on your skills more than your work experience, however it is not favored among recruiters and could be flagged by ATS.
If instead you want to strike a balance between work experience and skills, you can choose a combination resume format. This type of resume format gives equal importance to both your skills and experience.
We recommend you refer to our resume formats guide for further information on these resume formats and how to utilize them for your benefit.
Chronological
Functional
Combination
Once you have gathered all the details you need and selected your resume format, it’s time to start writing! Let’s take a look at how you should approach each section, organize your credentials and phrase your details to make an impact.
1. Choose the right opening statement.
Every resume needs to start with an opening statement which can be either a career objective or a professional summary statement.
A career objective statement is ideal for career changers or entry-level professionals to highlight their skills. On the other hand, a professional summary statement is beneficial for experienced professionals to highlight their work trajectory.
To give you some clarity, here are two examples of a career objective:
Poor example:
“A business management graduate looking for a full-time job as a sales manager to put my sales skills to good use.”
This is a poor example of a career objective as it doesn’t mention anything about the candidate’s skills, experience or expectations.
Good example:
“A business management graduate with expertise in sales and marketing management. Received an award for the most sales during an internship due to excellent communication and strong leadership skills. Looking for a sales manager role to apply and hone my team management skills for the growth of the sales team and XYZ Company.”
This is considered a good example as it clearly mentions the candidate’s experience and future plans. It also showcases:
If you are writing a career summary statement instead, you could include:
This example of a professional summary statement for a sales manager can help you:
“Dedicated sales manager with four years of experience leading and motivating the sales team to meet and exceed sales goals and customer satisfaction ratings. Consistently increases sales by over 18% annually thanks to exceptional organizational, time management and interpersonal skills that contribute to the efficiency of the sales team.”
2. Showcase your skills.
In this section of your resume you will showcase the abilities you expect to bring to the team. Here you’ll highlight your expertise, capabilities and work ethic by listing six to eight of your top skills relevant to the sales manager role. As sales managers must have more than eight skills to be successful in their position, you’ll want to spread your skills throughout your resume under the professional summary and your work experience sections as well.
If you have a functional resume format, your skills section will expand upon three to four more skills by detailing how you employed it in your previous positions.
Here is an example of an expanded skills section in a functional resume:
Skills
Leadership
This example indicates how this candidate applies this skill in their previous work opportunities.
Regardless of where you’re adding a skill on your resume, we recommend you use a healthy balance of soft, hard and technical skills.
Soft skills describe your approach to work and how you interact with others. Some soft skills that can be beneficial for a sales manager are:
Hard skills are job-specific and are acquired through courses, experience or formal training. Some hard skills that a sales manager could include in their resume are:
Technical skills refer to the knowledge of digital tools and applications necessary to perform your job duties. Some technical skills that can benefit a sales manager are:
Refer to our Resume Builder to select more abilities from our list of additional skills pertaining to sales managers. Make the most of our tools to create your competitive resume in no time.
In this section, list your previous, relevant jobs in reverse-chronological order, starting with the most recent position first. If you have a long work history, include only the last 10 years of your career. Mention your job title, the name of the company, its location and the duration of your employment. Under each previous job you list, add three to four bullet points describing your duties, responsibilities and achievements if you’re using a chronological or combination resume format.
The following good and poor examples will help you to understand how to fill this section better:
Poor example:
Work History
Though this example gives an overview of the candidate’s tasks, the descriptions are vague and fail to shed light on how the candidate performed their responsibilities and duties. Without any details, this work experience seems generic and dull, which will fail to grab the recruiter’s attention.
Good example:
Work History
This is considered a good example as it highlights the candidate’s duties and capabilities in detail. It gives the recruiter a clear picture of the scope of this sales manager’s duties and responsibilities instead of being vague and general.
Use the following tips to get the most out of your work history section:
This section lists your degrees and diplomas, including the institution’s name, location and your graduation date. This should be mentioned in reverse-chronological order as well, with your highest credential listed first. You may also omit your high school diploma or GED if you have a higher education degree.
It’s important to note that most recruiters prefer candidates with a bachelor’s degree in marketing, business administration or communications for the sales manager role. However, it’s possible to get this job with a high school diploma in some cases, so don’t despair if you don’t have a degree!
If you have additional credentials or qualifications that would benefit your candidacy for the sales manager role, you can include them in a custom section. For example, you can mention your licenses, certification or training undertaken in their own section.
A few certificates that are recommended for a sales manager are:
Certified Inside Sales Professional (CISP)
This certification consists of 10 courses that train you in the competencies you’ll need to excel as a sales manager.
Certified Professional Sales Person (CPSP)
This certification offered by The National Association of Sales Professionals (NASP) helps salespeople shorten a sales cycle, close more sales and set them apart from others.
This is an essential training program for all sales professionals because it teaches customer behavior and tried and tested methodologies to lead a prospective customer to the final sale.
This program trains you to increase the number of salespeople exceeding quota, customer retention rates and upsell opportunities; skills you need to excel as a sales manager.
Other related courses:
Ensure you include your contact details on the header of your resume, including your full name, city and state, phone number, professional email address and LinkedIn.
Download these easy-to-use sales manager templates to create your resume in no time. Edit the preloaded text with your relevant information, format the document and start applying!
The top three skills of a sales manager are:
Being open, transparent and communicative with your sales team is key to standing out as a sales manager. After all, a team that thrives is one where the manager can show empathy and foster an environment of mutual respect and responsibility. This is essential for a sales manager to cultivate a team that will listen to their feedback, advice and guidance.
A good professional summary statement for a sales manager could be, “Experienced sales manager with over 11 years managing sales teams in retail, tech and health care. Brings a track record of increasing sales by at least 30% through the creation of sales strategies, fostering a work environment in which sales representatives can improve their performance through effective mentorship, and cultivating stronger relationships with existing and new customers.”
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