Questionnaire Templates

32 Sample Questionnaire Templates to Improve Client and Employee Satisfaction

Feedback and information are necessary for the development of every business. If you are looking for ways to find out what your customers or employees think about your organisation, a questionnaire is one way to gather data without spending a lot of money.

Questionnaires can be an essential way to carry out research and to collect and evaluate feedback about your company from your employees, clients, and potential customers.

Below you will find 32 questionnaire templates you can use to improve your client and employee experience.

A questionnaire is a series of questions, used to gather information from respondents. The questions are used for audience analysis and they are meant to create an understanding of the target audience’s feelings, perceptions, needs, and beliefs about a company, event, or group.

Why Is a Questionnaire a Great Tool for your Business?

Approximately 4% of dissatisfied customers give feedback. That means a staggering 96% of unhappy customers don’t say anything, they just never come back to your business. By understanding what your customers like and dislike about your company, you can implement changes in order to retain them.

A client questionnaire is also a great tool for you to use in your onboarding process for new clients. A well thought out survey of a prospective client’s needs, budget and desired outcomes can ensure that you are both on the same page.

Understanding what your employees like (and don’t like) about their job can go a long way towards retaining them. An employee satisfaction survey can show you where you can improve the working environment and increase employee engagement.

Questionnaire Formats

Questionnaires don’t all follow a universal format. There are different types of questionnaires and the structure you choose depends on the type of information you are seeking. Before deciding on a format, think about the outcome you want and plan your content accordingly.

Questions in Open Ended Format

Open-ended questions are questions that require an answer about the recipient’s thoughts or feelings. These are the best way to get information from respondents without leading them to an answer. They make the recipient think about what they are answering and the information you can gather with them, while harder to analyze, is often more beneficial for your business.

Open Ended Format Examples:

  1. What did you like about this event?
  2. What is the current financial state of your company?
  3. What is your marketing plan?
  4. Do you have any suggestions to add?

Questions in Closed Ended Format

Closed-ended questions may be either simple yes/no questions or slightly more open-ended questions with multiple choice answers. They can usually be answered with a single phrase and are more specific and thus more easily analyzed.

Closed Ended Format Examples:

  1. What is your marital status?
  2. Are you at least 18 years of age?
  3. How many children do you have living at home?
  4. What is your budget for this project?

Other Types

Apart from the above-mentioned two broad classifications there are two more types which are rarely used in practice, namely;

  1. Mixed Questionnaire – A mixture of open-ended and closed-ended questions
  2. Pictorial Questionnaire – An image based questionnaire that’s designed mainly for children

Questionnaire Design

Questionnaire design suggests that questions should flow from easiest to most difficult. Here is a typical sequence of questions:

  1. Screens – these initial questions screen the recipient to see if they want to complete the questionnaire
  2. Warm-ups – warm-up questions that are often not necessary but serve to increase interest in the questionnaire
  3. Transitions – questions that make the questionnaire flow better
  4. Difficult – harder questions are placed near the end of the questionnaire as people are more likely to answer them once they have already answered some others
  5. Classification – demographic questions that are more personal, and thus people are less likely to answer them at the beginning of the questionnaire

Choosing your Questions

The questions you ask will depend on the information you are seeking. Qood questionnaire questions will consider some common rules:

  • Is this question vital to the survey?
  • Could the wording of any of the questions be considered offensive?
  • Do people answering the questionnaire feel they can answer honestly? (If not, consider making the questionnaire anonymous)
  • Are the questions easy to understand or is your wording vague?
  • Are the questions relevant and interesting to the person answering them?
  • If it’s a closed-ended survey, are there a lot of answers to choose from or are you trying to gain a particular response from your recipients by limiting the number of available options?
Limitations of a Questionnaire
The sample size of your questionnaire will determine its accuracy. It’s often impossible to survey an entire population, but sampling only a small number of stakeholders may result in skewed data. The more responses you receive, the more accurate the data you collect will be.

Free Questionnaire Examples

Below are 32 free questionnaire templates, to download and edit in MS Word. Whether you need help onboarding clients for your business, are working to create a satisfactory working environment for your employees, or are seeking feedback for your latest product or event, questionnaires can get you the feedback you need.

Why not take a look at the free questionnaire template options below and see which would be best for your situation? Then you can simply download your choice and get started surveying today.