Gift Certificate Template

Using Gift Certificates

• Saying “Thanks” to Customers

  – One of the best ways to draw customers in is to offer a special sale. However, getting customers back into your store or establishment after they respond to a sale can be challenging. Help convince customers to create a new habit of shopping by giving them a gift card or certificate for future use. Ensure customers check out future sales by offering a gift certificate that ties in future incentives. The department store chain Kohl’s is famous for running this kind of program with their “Kohl’s Cash.”

• Apologizing for Errors

  – The saying goes, “The customer is always right.” But as anyone who’s worked with the public knows, a more accurate saying would be, “The customer thinks he’s always right.” And, as anyone who’s worked with the public also knows, when an accident or mistake causes a dispute with a customer, who’s right or wrong doesn’t matter. The customer’s reality is that they feel themselves to have been wronged. Errors and accidents happen in business; how your business reacts to those accidents is what will be remembered. Offering a gift card or certificate is one way to apologize and show you value a customer’s business, without needing to admit fault or take blame when it isn’t due.

• Showing Appreciation for Work

  – Need a good way to show employees or contractors your gratitude? A night on the town that includes a printable gift certificate to a local restaurant, movie theater, or community play is a great way to recognize others for their efforts.

• Last Minute Gifts

  – Because they are so quick and easy to create and present to others, and because they allow the recipient to get the gift they really wanted, gift certificates are a staple of gift-giving. Not sure what your niece’s favorite color is, but know she wants shoes? Not sure which Lego model your nephew doesn’t have? Gift certificates are a great way to show your thoughtfulness, even when you haven’t managed to get all those details.

• Charity Events

  – Is your charity or school auctioning off dinner with a celebrity? Work from local contractors? Dinners at local restaurants? Our free, downloadable gift certificate templates are customizable to fit your needs. Just download a certificate to your computer, fill in the fields according to your needs, and have it ready to present within minutes.